Pub Marketing Executive - CRM & Communications

Daniel Thwaites PLC; Peacehaven; On-site; GBP 25,000 - 35,000; Full time

Job summary

A renowned pub company in the UK is seeking a Pub Marketing Executive to enhance marketing strategies and support pub operations. The ideal candidate will have experience in marketing, particularly in running email campaigns and a strong ability in copywriting. This position offers growth opportunities and a range of employee benefits including training, discounted meals, and pensions.

Benefits

Employee Assistance Programme

33 days holiday

Health cash plan

Qualifications

• Demonstrates values of warm hospitality and craftsmanship.
• Quick learner eager to understand new systems.
• Understands marketing concepts focused on engaging consumers.

Responsibilities

• Support marketing and communications needs via CRM program.
• Manage online review platforms and centralized resource website.
• Copywriting for articles, guides, and web pages.

Skills

Customer engagement

Copywriting skills

Project planning

Communication skills

Tools

WordPress

Canva

Adobe

CRM systems

Job description

We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the communications strategy, including the development of centralised resources and online platforms.

Your day-to-day activities will include:

• Supporting the marketing and communication needs of our pubs via a new CRM programme and data collection reaching our beer drinking customers directly.
• Management of online review platforms and our centralised resource website.
• Supporting the creative requirements of Pub Marketing Manager for digital display media and social media use.
• Drafting regular campaigns to consumer database and develop and build on consumer database.
• Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand
• Utilising our CRM platform to manage data health and segmentation.
• Developing and drafting regular campaigns to pub businesses to support usage of the website resource centre and general communications with pub businesses.
• Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for the resource centre website to support pub businesses.
• Copywriting for a multitude of purposes including articles, guides and web pages.
• Building new content on resource centre using WordPress (coding experience not required).
• Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
• Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic.
• Supporting the implementation and training of Reputation.com with pub businesses.
• Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com.
• Creating key creative assets for digital display media and social media.
• Supporting the Pub Marketing Manager on ad-hoc tasks and projects.

Who are we looking for someone who:

• Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
• A quick learner and eager to understand new systems.
• Understands marketing concepts, focussed on engagement of pub consumer and pub operator.
• Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media).
• Engaging with a bright and positive approach.
• An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills.
• Able to project plan and work to strict deadlines.

Expieriece required:

• Experience of working with customers, be engaging with a bright and positive approach.
• Experience in a marketing role preferably running email marketing campaigns.
• Basic understanding of GDPR.
• Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point).
• Experience of working with systems such as Canva, Adobe and Wordpress. Some experience of CRM systems preferable.
• Able to demonstrate exceptional communications skills.

In return, we are offering a rewarding role with scope for career progression along with;

• A fun environment where you will receive the training and support to develop and progress
• Stream – the ability to access up to 40% of your wages as you earn them
• Free parking onsite
• Health cash plan with access to discounted high street perks
• 33 days holiday
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
• Pension & Life assurance
• Long service awards, including free meals and free stays with your friends or family