Proposition manager

Klipboard; Nottingham; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Klipboard is seeking a Product Marketing Manager (PMM) to articulate product value and craft compelling messages for customers, prospects and internal teams. You will develop white papers, case studies and brochures to support product releases, working closely with product and marketing teams to drive successful go-to-market initiatives.

You will help develop innovative marketing initiatives to support the sales team and ensure materials reflect the latest product updates.

Qualifications

• Degree in marketing, business or related field.
• Strong written and verbal communication to convey value propositions.
• Ability to understand technical software products and translate features into customer value.

Responsibilities

• Tell product stories to the market and create supporting materials.
• Collaborate with product and marketing teams on new releases.
• Develop sales tools and demand-generation initiatives.
• Train sales teams on product benefits and value propositions.
• Produce white papers, case studies and brochures to support go-to-market efforts.

Skills

Marketing

Product marketing

Strategic thinking

Written communication

Verbal communication

Data analysis

Collaboration

Content creation

Education

Bachelor's degree in Marketing or Business

MBA preferred

Tools

CRM tools

ERP/SaaS knowledge

Job description

"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.

Klipboard is a global, growing business that embraces AI and emerging technologies to enhance customer outcomes, collaboration, and continuous improvement. We’re looking for people who are curious about or fluid with AI, open to change, and excited to learn how technology can improve the way we work and help our customers which is always supported by strong human insight and communication.

As product marketing manager (PMM) you will tell product’s story to the market. The PMM’s job is to understand the product’s value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. It shall create white papers, case studies, benchmarks, brochures all utilised to support the value proposition. You will work closely with other product and marketing teams to support specific new product releases. In addition, you’ll assist with the development of innovative marketing initiatives designed to support the sales team.

Key Responsibilities

Product marketing for existing solutions

Create And Develop The Toolkit Available To Further Support Product Sales Of Existing Products And Ensure Updates Are Made In a Timely Manner

• Developing user and buyer personas
• Researching the market to learn the competitive environment
• Working with the marketing team to create materials that highlight product features and benefits
• Training the sales teams on articulating the products’ benefits to prospects
• Assist with the creation and delivery of demand creation initiatives to generate awareness of the value propositions across Klipboard product range
• Work with appropriate teams to develop high-level sales tools (such as case studies, references and white papers or event support for the regional marketing teams)
• Working with the marketing team to create materials that highlight product features and benefits
• Internal announcements to the regional teams to ensure new information is released in a timely manner
• Ensures all new materials and release information are available

Support New Product releases

• Working from the agreed product release plan, collaborate with the appropriate teams to prepare a range of sales tools in preparation of product launches, which will vary depending on the product
• Value proposition – Lead how to develop and write a strong value proposition and articulate why it is beneficial to our target market and potential customers

Skills, Knowledge And Experience

• Degree educated in, marketing, product development or a business-related field
• A blend of marketing finesse, strategic thinking and product understanding
• Strong written and verbal communication skills to effectively convey product value propositions to both internal and external audiences
• Ability to understand technical software products and translate feature sets into value for customers
• Collaboration; work closely with cross-functional teams such as product development, sales, marketing and customer support to align with overall business goals and strategy
• Bring creative ideas for product positioning, messaging and promotional campaigns that stand out in the market
• Proficient in data analysis to measure the success of content strategy, understand customer behaviour and make informed recommendations and decisions
• Ability to quickly grasp and understand the features and benefits of our products to be marketed focussing on unique selling points
• Previous experience in product marketing, especially in a product-focused role
• Familiarly with the ERP industry and the target audience

Company Info

You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.

Equal Opportunities

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.