Programmatic Strategy Lead – Data‑Driven Growth

Hachette UK Limited; City of Westminster; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A prominent publishing company is seeking an experienced Programmatic Executive to join their team. You will shape and execute programmatic advertising strategies that drive sales and engage consumers. The ideal candidate will have hands-on experience in managing programmatic campaigns and possess strong analytical skills. This role offers benefits including generous leave, medical insurance, and opportunities for professional development.

Benefits

28 annual leave days

Private medical insurance

Dental insurance

Generous pension schemes

Cycle to Work scheme

Training library

Discounts on book purchases

Qualifications

• Hands-on experience running programmatic campaigns via DSPs.
• Strong analytical and optimisation skills with analytics platforms.
• Clear understanding of attribution models and pixel tracking.

Responsibilities

• Plan and manage end-to-end programmatic campaigns across various platforms.
• Optimise campaign performance through data analysis.
• Monitor performance and deliver clear reporting to stakeholders.

Skills

Programmatic advertising

Data analysis

Communication

Organisational skills

Audience targeting

Tools

DV360

Google Analytics

Job description

A prominent publishing company is seeking an experienced Programmatic Executive to join their team. You will shape and execute programmatic advertising strategies that drive sales and engage consumers. The ideal candidate will have hands-on experience in managing programmatic campaigns and possess strong analytical skills. This role offers benefits including generous leave, medical insurance, and opportunities for professional development.