Programmatic Senior Executive

wppmedia; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

WPP Media in London is seeking a Programmatic Senior Executive to support OpenDoor’s cross-channel marketing initiatives for Amazon. This full-time role focuses on delivering consistency, performance, and best-in-class service within the XCM EU Regional Hub.

You will manage programmatic campaigns, develop plans, and collaborate with partners to drive results while leveraging WPP’s OpenDoor framework and industry-leading tools.

Qualifications

• Experience with cross-channel programmatic campaigns and delivery.
• Strong numeric and analytical skills for campaign insights.
• Excellent written and verbal communication, and client-facing ability.
• Ability to collaborate in a cross-functional team to deliver outcomes.
• Knowledge of OpenDoor/XCM and Amazon advertising context is a plus.

Responsibilities

• Oversee the implementation, management, and daily optimisation of campaign activity to achieve client KPIs.
• Create media plans designed to achieve specified KPIs.
• Support day-to-day QA to minimise errors and ensure adherence to processes.

Skills

Programmatic activation

Analytical mindset

Time management

Attention to detail

Cross-cultural awareness

Communication skills

Tools

MS Office (PowerPoint, Excel)

Media research tools

Activation across media channels

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2793 - Programmatic Senior Executive - GCS

Role Summary and Impact

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Executive at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Programmatic Senior Executive. This is a full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon. This role is part of the XCM EU Regional Hub team.

XCM is Amazon’s Cross-Channel Marketing division, delivering all communications for Amazon.com, including large tentpole campaigns such as for Black Friday and Prime Day. OpenDoor is XCM’s media partner everywhere in the world except North America and Latin America. XCM is the largest business division within Amazon, the WPP OpenDoor team supporting them in its biggest growth regions across Europe, India, Australia, Middle East and South East Asia.

RESPONSIBILITIES

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to develop programmatic skillset.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.

• Affinity for numbers and with an analytical thought process, keen to drive continued excellence
• Ability to manage their time effectively and of working as part of a group
• Attention to detail and excellent communication skills, written and verbal
• Proactive and self-motivated, always looking to expanding knowledge and capabilities
• cultures, countries.

QUALIFICATIONS

• Have a good understanding and competence in MS Office – PowerPoint and Excel in particular.
• Understanding of industry standard media research tools
• Understanding of how Activation works in different media channels
• Have an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
• Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics
• Can run simple tasks independently and either present to clients direct or package for wider team.

BONUS POINTS

• Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
• Demonstrates willingness to input into new projects and ideation sessions.
• Assists in the development of communications frameworks and cross media strategy.
• Supports with data reporting, audience intelligence and production of client facing presentations. E.g QBRs
• Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believingin and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edgeof marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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