Programmatic Manager

Publicis Groupe UK; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A top-tier media performance agency in London is seeking a Programmatic Manager to drive excellence in campaign delivery and optimization. The role involves managing a Programmatic Executive and overseeing full-funnel activation. The ideal candidate will be proficient in major DSPs and possess strong analytical and communication skills. This position offers a hybrid working model with extensive benefits, including flexible working and professional growth opportunities.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING

GREAT LOCAL DISCOUNTS

Qualifications

• Results-oriented, proactive, and solutions-focused with a positive outlook.
• Extensive knowledge of the programmatic landscape.
• Ability to effectively prioritize and organize workload.

Responsibilities

• Maintain overall responsibility for Programmatic activation & performance.
• Build strong relationships with key clients and participate in meetings.
• Monitor and deliver regional revenue targets.
• Manage an Executive and ensure effective training and delegation.

Skills

Self-governing

Proficient in major DSPs

Strong analytical skills

Strong communication skills

Problem-solving abilities

Tools

DV360

The Trade Desk

Amazon AAP

CM360

Job description

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients\' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it\'s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients\' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world\'s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world\'s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

•The H&M team sits within the Zenith International department and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

•With 100+ members spread out across London, India and the US, the team covers H&M\'s Global activity, from establishing strategy to media planning, media activation across digital channels, measurement and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise ROI and shift consumer\'s perception about H&M- from retailer to Fashion Brand.

•With the increase in Programmatic scope this year, we are looking for a Programmatic Manager, whose role will be to drive excellence in campaign delivery and optimization.

•The Programmatic Manager will help oversee the Programmatic scope within one of the most mature & innovative regional clusters, managing a Programmatic Executive and reporting into the Programmatic Director (based in London).

•They will have remit over full funnel Programmatic activation, including Display DCO, YouTube, Video, High Impact formats, to name a few.

Responsibilities

• Campaign & Performance

•Maintain overall responsibility of the Programmatic activation & performance across your regions/cluster.

•Responsible of flawless campaign execution, best practice being adhered to and performance targets being met. Troubleshoot issues.

•Monitor delivery of KPIs according to campaign goals and optimize accordingly to hit/exceed performance targets.

•Responsible for the implementation of Global Test & Learn. Contribute towards the Channel Playbook and media guidelines.

•Responsible for the timely and flawless delivery of weekly/monthly reports, finance, performance decks.

• Clients

•Build strong, trusted relationships with key, mid-level clients.

•Participate in client meetings and elaborate on Programmatic performance as required.

•Take ownership for the monthly performance decks, EOC reports and ad hoc requests.

• Commercial

•Monitor and deliver regional revenue targets.

•Support the Programmatic Director on initiatives to expand the Programmatic scope within your regions.

•Adherence to the finance processes, ensure QAs are followed.

•Develop processes/workflows/task automation aimed at saving time and reducing mistakes.

• Team

•Manage an Executive, ensuring they have a firm understanding of Programmatic and processes/tools to carry out their role effectively. Train direct reports on the latest updates/ platforms/ solutions.

•Manage workload across your regions, ensuring deadlines are being met and client requirements are considered. Ensure effective delegation.

•Proactively identify and resolve programmatic knowledge gaps within teams.

•Stay up to date with industry developments by organizing discovery sessions with Media Owners.

• Agency

•Share and showcase team\'s best work across departments.

•Build strong and effective relationships with all PM practices.

•Build strong relationships with your peers, sharing knowledge and experience.

•Embrace and get involved with agency initiatives and opportunities.

Qualifications

• Self-governing, results-oriented, proactive and solutions-focused with a positive outlook
• Proficient in major DSPs & Ad servers (i.e. DV360, Amazon AAP, The Trade Desk, CM360) and extensive knowledge of the wider programmatic landscape
• Strong analytical skills, critical thinking and problem-solving abilities
• Strong communication skills
• Be able to effectively prioritize and organize workload

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\'s (Employee Action Groups).

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