Product Planning Marketing Lead

Reiss; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Employee discount up to 65%

MetLife Virtual GP

Pension contributions

Annual Leave purchase

Exclusive sample sales

Job summary

Reiss Ltd. is seeking a Product Planning Marketing Lead to unite trade campaign planning with online product presentation.

You will oversee content across global channels, linking seasonal briefs, launches, and brand activity with a strong commercial focus. Reporting to the Head of Marketing, you’ll translate briefs into cohesive content calendars, balancing brand expression with trading priorities and driving improvements through data‑driven insights.

Qualifications

• Significant experience in fashion marketing planning and ecommerce content.
• Ability to translate commercial priorities into clear briefs for multiple teams.
• Experience coordinating seasonal campaigns and product launches across digital channels.
• Strong communicator with the ability to balance brand aesthetic with customer needs and trading opportunities.

Responsibilities

• Plan content and marketing asset rollouts across digital touchpoints while aligning with product stories.
• Build relations with womenswear, menswear and merchandising teams to identify seasonal stories.
• Update calendar with product availability and adjust plans through the season.
• Act as brand guardian by developing deep brand and product knowledge seasonally.
• Brief design and copy teams and partner with CRM on email and app content.
• Lead weekly content sign-off with senior stakeholders and coordinate site content updates.
• Use trading insights to guide product selection and improve category experiences.
• Lead monthly site walkthroughs with product teams and ecommerce trade colleagues.
• Oversee weekly trade meetings to prioritise activity against performance.
• Balance site optimisation with brand aesthetics and oversee onsite search testing.
• Attend trade planning meetings and communicate activity to the wider team.
• Coach and develop a team of four to deliver campaigns and maximise opportunities.

Skills

Fashion marketing planning

Ecommerce content

Digital trading

Stakeholder management

Campaign planning

Cross-functional collaboration

Job description

What’s the role about

As our Product Planning Marketing Lead, you will combine strong trade campaign planning with a commercial eye for how products and categories are presented online to bring our campaigns, product stories and online customer experience together.

Reporting to the Head of Marketing, you will lead the planning and delivery of customer-facing content across our owned and operated channels globally, connecting seasonal briefs, product launches, and brand launches, consumer sales and day-to-day marketing activity.

Working closely with the central Trade teams, Product, Creative, CRM and Ecommerce Trade teams, you’ll turn seasonal briefs into coordinated content and onsite improvements that balance brand expression with trading priorities.

This is a role for someone with an elevated taste level who understands fashion and our customer. You will enjoy both planning and exceptional execution and delivery: aligning stakeholder priorities, shaping the content calendar, using trade data and performance insights and applying brand instinct.

Who you are

• You will have significant experience in fashion marketing planning, ecommerce content and digital trading, with the ability to connect campaign delivery and onsite merchandising.
• You will be an effective communicator, capable of building relationships across product, creative and commercial teams, balancing brand aesthetic and direction with customer needs and trading opportunities.
• You will have coordinated seasonal campaigns and product launches across digital touchpoints, translating commercial priorities and product stories into clear briefs and joined-up activity.
• You will possess a deep understanding of how product selection, category presentation, onsite search and testing can support the customer journey, with a keen eye for detail you will use trading data, competitor awareness and content performance to inform decisions.
• You will be an organised leader, confident managing concurrent launches and weekly content updates, securing stakeholder sign-off and keeping delivery on track.
• You will have experience supporting and developing direct reports, giving clear direction while helping others build their capabilities.
• You will be comfortable with ownership of your channel, welcome feedback and bring a collaborative, agile and solutions-focused approach.

What you’ll be doing

• Planning content and marketing asset rollouts across digital touchpoints, keeping campaign narratives consistent with product story-telling and coordinating seasonal activity, new product launches, and partner and brand launches.
• Build exceptional working relations with womenswear, menswear and merchandising teams to identify seasonal product stories and featured lines to turn brand and product vision into clear briefs.
• Keep abreast of changes to product availability and work closely with the Product teams to make adjustments to the calendar where necessary throughout the season.
• Develop deep brand and product knowledge seasonally to act as the brand guardian for your channel.
• Brief design and copywriting teams, and partner with CRM on email and App content including ownership of imagery, additional requirements and testing approaches.
• Lead weekly content sign-off with senior stakeholders, bring together cross-channel launch plans and coordinate weekly website content updates with Digital Design to enrich the customer journey.
• Accountable for improving product and category experiences using trading insights and analytics to guide product selection and trend-category merchandising.
• Lead monthly site walkthroughs with womenswear and menswear product teams, working with Ecommerce Trade colleagues to deliver agreed improvements.
• You will oversee weekly trade meetings so product, content and ecommerce improvements are prioritised against performance and planned activity.
• Partner with the Trade and Creative teams to balance site optimisation with the Reiss brand aesthetic, and oversee site testing and onsite search optimisation.
• Attend trade planning meetings, communicate agreed activity to the wider team, and oversee its execution.
• Coach and develop a team of four, giving them the support and direction to deliver campaign plans and maximise product and category opportunities.

What we offer

• Competitive salary and company bonus.
• Up to 65% employee discount.
• Access to exclusive sample sales.
• MetLife Virtual GP.
• Medicash health support plan.
• Workplace pension contributions.
• Enhanced parental leave policies.
• Electric Vehicle scheme via Octopus Energy.
• Cycle to Work programme.
• Season ticket travel loan.
• Annual Leave purchase.
• Access to additional Retail Discounts.
• Plus, a range of further benefits, including salary sacrifice.

At Reiss, it’s not just what we do - it’s how we do it that sets us apart. Creativity drives us forward, but it’s our shared behaviours that underpin our success. We look for individuals who embody these behaviours and bring them to life everyday:

Ambition | Accountability | Courage | Commitment | Focus | Resilience

#WeAreReiss

We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.

It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect.

We know that some people won’t apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don’t tick all the boxes, we’d still like to hear from you.