Product Marketing Specialist

PowerToFly; Walthamstow; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company in Walthamstow is seeking a strategic Product Marketing Specialist to drive the go-to-market strategy. The candidate will bridge Product R&D and the market, translating technical capabilities into compelling narratives. Responsibilities include product positioning, GTM strategy development, and conducting market intelligence. Applicants should possess a Bachelor's in Marketing or Business and have 8+ years of relevant experience, including successful product launches. Strong communication and analytical skills are crucial.

Qualifications

• 8+ years of experience in Product Marketing, preferably in B2B SaaS or software.
• Proven track record of successfully bringing new products or features to market.
• Exceptional written and verbal communication skills.

Responsibilities

• Drive the go-to-market (GTM) strategy for the product.
• Translate technical capabilities into compelling narratives.
• Conduct competitive analysis and monitor industry trends.

Skills

Strategic thinking

Creative problem-solving

Communication skills

Analytical skills

Data-driven mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Modern marketing technology

Job description

Role & Responsibilities:

We are seeking a strategic and creative Product Marketing Specialist to drive the go-to-market (GTM) strategy for our geo.

In this role, you will be the bridge between our Product R&D teams and the market. You will translate complex technical capabilities into compelling narratives that resonate with C-level executives and engineering professionals alike. Your mission is to articulate the value of the 3DEXPERIENCE platform, helping customers understand how Dassault Systemes can transform their business models.

Areas of Focus:

• Product Positioning & Messaging
  • Develop clear, differentiated value propositions and messaging frameworks that position our solutions as market leaders.
  • Translate technical features into business benefits.

  • Create marketing assets: pitch decks, white papers, solution briefs, etc.

• Go-to-Market (GTM) Strategy
  • Collaborate with the Industry Process Consultants and Sales teams to ensure alignment on target segments and pricing strategies.
  • Define the buyer’s journey and work with the Growth Marketing team to build campaigns that drive demand and adoption.
• Market Intelligence & Customer Insights:
  • Conduct deep competitive analysis to identify gaps and opportunities in the market.
  • Monitor industry trends.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ yearsof experience in Product Marketing, preferably within a B2B SaaS or software company.
• Proven track record of successfully bringing new products or features to market.
• Exceptional written and verbal communication skills, with a portfolio of high-quality content and presentations.
• Strong analytical skills and a data-driven approach to measuring GTM effectiveness and product performance.
• Ability to work cross-functionally and influence stakeholders without direct authority.
• Proficiency with modern marketing technology.