Product Marketing Senior Executive (Events & Sports)

Cancer Research UK; City Of London; Hybrid; GBP 32,000 - 36,000; Full time

Job summary

A leading charity organization in London is seeking a Senior Product Marketing Executive to lead marketing campaigns. You will be responsible for audience insights, campaign planning, and managing campaign performance. The ideal candidate has experience in multi-channel marketing and strong stakeholder management skills. This permanent role offers a salary between £32,000 and £36,000, along with a flexible office-based work arrangement.

Benefits

Generous benefits package

Career and personal development opportunities

Wellbeing support

Qualifications

• Proven experience delivering multi-channel campaigns from planning to analysis.
• Strong understanding of end-to-end supporter journeys in integrated campaigns.
• Confident in developing effective campaign assets across platforms.

Responsibilities

• Conduct audience and market insights to shape product offerings.
• Lead campaign planning and collaborate with agencies.
• Oversee testing and optimization of campaigns before launch.
• Manage campaign setup, delivery, and performance analysis.

Skills

Multi-channel campaigns

Stakeholder management

Creative asset development

Data-driven decision making

Relationship-building skills

Job description

Overview

Product Marketing Senior Executive (Events & Sports)

Salary: £32,000 - £36,000 benefits

Contract length: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London .Office-based with high flexibility (1-2 days per week in the office).

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Closing date: 2nd November 2025, 23:55.

Join Us in Beating Cancer Sooner

At Cancer Research UK, we\'re united by one powerful purpose: to beat cancer. Every day, our passionate professionals push boundaries to save lives. But we know we must go further, faster. That\'s where you come in.

We\'re looking for a Senior Product Marketing Executive to join our Events & Sports Marketing Team, predominantly working on Race for Life, one of our most successful campaigns. You\'ll be someone creative, driven, and ready to grow. If you\'re eager to make a real difference and develop your marketing expertise in a purpose-led organisation, this is your opportunity.

Your Impact

As a Senior Product Marketing Executive, you\'ll play a key role in shaping and delivering marketing campaigns that drive engagement and income across our Fundraising & Marketing teams. Working closely with the Product Marketing Manager, you\'ll help bring our products to life - from concept to campaign delivery - ensuring they resonate with our audiences and exceed expectations.

What You\'ll Be Doing:

• Audience & Market Insight: Conduct internal and external analysis to identify target audiences and shape product offerings.
• Campaign Planning: Translate marketing strategies into integrated, cross-channel briefs and collaborate with agencies and internal teams to bring them to life.
• Digital & Data Activation: Lead on campaign setup across digital channels, including our website, working with teams like Data Selections, Adobe, and Web Analytics.
• Creative Development: Manage content and creative production across channels, ensuring assets are compelling and on-brand.
• Testing & Optimisation: Partner with UX experts to run pre-launch tests and use insights to refine campaigns.
• Campaign Management: Oversee campaign setup, delivery and analysis across various channels, including email, SMS, mailing and paid media activity.
• Performance Analysis: Lead in-campaign reporting and post-campaign reviews, sharing insights and recommendations to improve future performance.
• Finance: Manage financial tasks, including raising POs and monthly receipting.

What We're Looking For:

• Proven experience delivering multi-channel campaigns from planning to analysis.
• Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns.
• Skilled in managing internal stakeholders and agency relationships to drive maximum value.
• Confident in developing effective campaign assets across platforms.
• A collaborative team player with excellent relationship-building skills.
• Data-driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation.
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We\'re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you\'re interested in applying and excited about working with us but are unsure if you have the right skills and experience we\'d still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won\'t be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.

Additional information

For more information about working with us please visit our website or contact us.

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