Product Marketing Manager - Short Courses - Fixed Term Contract

BIMM University; City Of London; On-site; GBP 30,000 - 40,000; Part time

Job summary

A leading educational institution in the UK is seeking a Product Marketing Manager to lead marketing efforts for Short Courses. This part-time position requires developing impactful marketing strategies, managing the marketing budget, and ensuring brand adherence. Ideal candidates will have proven experience in marketing and excellent interpersonal skills. Join a vibrant community committed to creativity and student success.

Benefits

25 days holiday per year (FTE)

SMART pension

Comprehensive benefits package

Qualifications

• Proven experience in developing and delivering impactful marketing strategies and campaigns.
• Strong understanding of marketing principles with up-to-date knowledge of trends.
• Experience in creative services with an eye for effective content and design.

Responsibilities

• Lead marketing function for Short Courses, aligning with institutional objectives.
• Develop and implement innovative marketing strategies for creative industries education.
• Manage the marketing budget and maximize ROI.
• Oversee production of high-quality external publications.

Skills

Interpersonal skills

Stakeholder management

Marketing strategy development

Digital marketing

Content creation

Analytical skills

Education

Degree in relevant subject

Job description

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At BIMM University, we're more than just an educational institution; we're a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.

About the Role

As Product Marketing Manager you'll lead the marketing activity for our Short Courses (MetFilm), helping to attract new students, refine our external messaging, and enhance our overall brand presence.

What You'll Do:

• Lead the marketing function for Short Courses, aligning strategies with institutional objectives.
• Develop and implement innovative marketing approaches tailored to the evolving creative industries education sector.
• Ensure consistent use of the MetFilm brand, maintaining adherence to brand guidelines across all stakeholders.
• Create and execute a dynamic website content and social media strategy, leveraging emerging trends and opportunities across platforms.
• Oversee the production of high-quality external publications, ensuring editorial accuracy and consistency across all print materials.
• Develop and deliver advertising strategies, managing integrated campaigns and using performance analysis to inform future activities.
• Manage the Short Courses marketing budget, maximising ROI, and provide leadership to a Marketing Officer.

What You'll Bring:

• A degree in a relevant subject or equivalent demonstrable experience.
• Proven experience in developing and delivering impactful marketing strategies and campaigns.
• Excellent interpersonal and stakeholder management skills, with a collaborative approach.
• A strong understanding of marketing principles, with up-to-date knowledge of trends and opportunities in the field.
• Experience in creative and digital services, with a keen eye for effective content and design.
• Proficiency in measuring the impact of marketing campaigns and using insights to drive continuous improvement.

This is a part-time, fixed-term role until the end of July 2026, working 18.75 hours per week with at least one day based at our Ealing Campus.

For the full job description please click here.

Why BIMM University?

We are a values led organisation, meaning our core values underpin all that we do:

In addition to joining a committed and dedicated team, you will have access to:

• 25 days holiday per year (FTE)
• SMART pension
• A comprehensive benefits package

We continually strive to create a culture of inclusivity so that we truly represent our diverse communities. We particularly welcome applications from people of colour who are underrepresented in our organisation.

We are committed to promoting the safety and welfare of our students, therefore all successful applicants are required to complete a basic DBS disclosure. Depending on the role, you may be required to complete an enhanced check / enhanced check with barred list if required by statute and internal policy.