Product Marketing Manager: Player-Centric GTM Leader

King; City Of London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading interactive entertainment company seeks a Product Marketing Manager to bridge product and player experiences. This role involves executing go-to-market strategies, crafting impactful messaging, and collaborating with diverse teams to ensure successful product launches. The ideal candidate will have a strong background in product marketing, particularly in gaming or consumer tech, with a keen understanding of player motivations. Join us and help shape how our products resonate with millions globally.

Qualifications

• Strong background in product marketing or brand marketing, preferably in gaming or consumer tech.
• Ability to create impactful messaging based on insights.
• Deep understanding of player motivations.

Responsibilities

• Execute product positioning and messaging strategies.
• Develop and execute go-to-market strategies for launches.
• Drive alignment across diverse teams for cohesive execution.
• Create marketing materials that clearly articulate product value.
• Collaborate to understand player behaviors for actionable recommendations.
• Identify opportunities to position experiences effectively.
• Define performance metrics to evaluate success.
• Monitor industry trends and competitor activity.

Skills

Product marketing experience

Go-to-market strategy

Brand marketing

Strong messaging skills

Cross-functional collaboration

Analytical mindset

Project management

Adaptability

Job description

A leading interactive entertainment company seeks a Product Marketing Manager to bridge product and player experiences. This role involves executing go-to-market strategies, crafting impactful messaging, and collaborating with diverse teams to ensure successful product launches. The ideal candidate will have a strong background in product marketing, particularly in gaming or consumer tech, with a keen understanding of player motivations. Join us and help shape how our products resonate with millions globally.