Product Marketing Manager, Mobile Services

Samsung Group; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company in the UK seeks a Marketing Manager for its mobile services in Europe. This role involves enhancing user engagement, leading integrated campaigns, and managing budget responsibilities. The ideal candidate will have marketing experience in the mobile gaming sector, strong analytical skills, and the ability to collaborate across diverse teams. The position offers hybrid working with 3 days in the office and 2 days remote, as well as a comprehensive benefits package.

Benefits

Bonus scheme

Car allowance

Pension contribution

25 days holiday plus bank holidays

Qualifications

• In-depth industry knowledge with a clear understanding of how to promote and drive engagement.
• Consistent track record of accomplishment in 360-campaigns.
• Autonomous project management skills for multiple projects.

Responsibilities

• Enhance user acquisition and engagement through marketing initiatives.
• Develop integrated campaigns across multiple channels.
• Monitor and analyse campaign effectiveness.

Skills

Marketing experience within the mobile gaming industry

Strong collaboration skills

Analytical attitude

Expertise in acquisition marketing

Creative campaign evaluation

Tools

Photoshop

Illustrator

Video editing software

Job description

Overview

Why join our team? The ESBO division is the European Services Business Office, responsible for all Samsung services on TV and mobile devices such as Samsung TV Plus, Universal Guide, Samsung Gaming Hub, Art Store, and Multiple Voice Assistance. The Product Management team oversees the operations, content curation, programming, analysis and marketing of Samsung smart TV and mobile services across 16 European countries. The Marketing team is responsible for growing the brand awareness and engagement of these services through high impact and exciting campaigns to delight Samsung customers. We are a mixed, vibrant, high performing team that prioritizes collaboration, innovation and agility to deliver for our customers.

Responsibilities

• Marketing Strategy & Growth: Enhance user acquisition and engagement by thoughtfully strategizing and implementing marketing initiatives for Samsung's mobile services in Europe.
• 360 Campaign Management: Develop and lead integrated campaigns across Paid Media, PR (B2B & B2C), retail, social media, and events, ensuring a flawless experience across all channels.
• Regional & Global Alignment: Coordinate with mobile product managers and HQ teams to ensure European goals align with global priorities. Serve as a primary European contact for all marketing requests.
• Regional Campaign Customisation: Partner with local marketing teams in Europe to adapt campaigns based on important metrics specific to each region and market demands.
• Performance Analysis: Monitor and analyse campaign effectiveness, ensuring alignment with brand goals and providing insights to the wider team.
• Market & User Insight: Stay up-to-date on industry trends and user behaviour, making data-driven recommendations to optimise service positioning and engagement.
• Cross-Functional Collaboration: Partner with Product Management, Content Marketing, Editorial, Business Development to ensure cohesive, integrated campaigns.
• Innovative User Engagement: Continuously explore new ways to target and engage users, tailoring strategies to each market.
• End-to-End Project Ownership: Manage project budgets, agency relationships, campaign deployment and reporting to the Product Marketing Lead.
• Agency Management: Create briefs, coordinate agency selection and build strong relationships.
• Finance: Manage project budgets, tracking, and monthly reporting to the Product Marketing Lead.
• Campaign Deployment: Lead campaigns from planning to launch for smooth execution.
• Reporting: Monitor performance and share insights with the wider business regularly.

Success in this role means driving critical metrics in user acquisition, engagement, and brand awareness through fresh ideas and a proactive approach. We need a great teammate who seeks smarter ways of working, embracing our start‑up mentality within a leading tech company.

As part of this role, you will grow service awareness and build strong partnerships. The position may require international travel, mainly around Europe, Suwon and the US, sometimes at short notice. Leading, attendance and participation of key gaming events such as Gamescom around Europe is also required. You will work from our Covent Garden office in central London 3 days a week, with occasional meetings at Samsung UK Office in Chertsey.

Qualifications

• Marketing experience within the mobile gaming industry.
• In-depth industry knowledge with a clear understanding of how to promote and drive engagement. Experience with Galaxy Store & Gaming Hub, with support on Samsung News, is highly advantageous.
• Experience with in-house PR teams or external PR agencies for managing events & PR-related activity and events.
• Consistent track record of accomplishment in 360-campaigns: Experience in crafting and launching multi-channel campaigns across cross-functional teams and agencies.
• Autonomous project management: Able to handle multiple projects independently and lead marketing efforts for assigned services.
• Expertise in acquisition marketing: Knowledgeable about best practices, tools, and trends.
• Strong collaboration skills: Able to work effectively across a large organisation, influence others, and achieve results.
• Analytical attitude: Comfortable analysing and interpreting data to inform strategy.
• Strong marketing finance experience from forecasting, creating POs and budget allocation.
• Proactive and solution-focused: A self‑motivated individual who thrives in a fast‑paced environment, with a resourceful approach to challenges.
• Creative campaign evaluation: Experience in assessing and driving innovative campaigns within the services sector.Multi‑tasking abilities: Skilled at balancing priorities and leading projects with minimal supervision.
• Intermediate knowledge of design software (Photoshop, Illustrator, or video editing) is an advantage.

Benefits

• Hybrid working – 3 days in the office and 2 days at home per week.
• Bonus scheme linked to individual, team and company performance.
• Car allowance.
• Pension contribution.
• Three volunteering days each year.
• Holiday – 25 days plus bank holidays and an additional day off for your birthday.
• Access to discounts on a wide range of Samsung products.
• Access to a discount shopping portal.
• Partner colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency.