Product Marketing Manager CTV, EMEA

Samsung Group; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global technology company in London is seeking a Product Marketing Manager for their CTV ad products. The role involves leading go-to-market strategies, acting as a liaison between various teams, and ensuring successful product adoption. Candidates should have substantial experience in product marketing within the ad tech sector, along with strong communication, project management, and storytelling skills. This position offers competitive compensation and hybrid working arrangements.

Benefits

Hybrid working schedule

Bonus scheme

Pension contribution

25 days holiday plus bank holidays

Access to Samsung product discounts

Qualifications

• Proven capability in go-to-market strategy and product-market fit.
• Exceptional storytelling and presentation skills.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Lead the product and go-to-market strategy for CTV ad products.
• Act as the conduit between teams to capture client feedback.
• Drive consistency in sales enablement and tools.

Skills

Product marketing

Sales enablement

Communication skills

Project management

Stakeholder engagement

Education

Experience in ad tech industry

Pan-European experience in media

Job description

Responsibilities

• Product and GTM strategy: Lead the product and go-to-market strategy and activation for CTV ad products and solutions in EMEA. This includes building the core value proposition, narrative and positioning to effectively bring products to market, as well as defining the measurement frameworks to measure impact and success.
• Be the voice of the customer: Act as the conduit between EMEA client-facing teams, global Product & Engineering, Product Marketing, Business Development and other internal support teams. This includes synthesising market requirements and crafting POVs on product-market fit (what product to build), and how best to take those features and products to market (positioning) for the CTV product domain.
• Drive the product feedback loop: Build the frameworks to track and measure the adoption of CTV ad products, partner with client-facing teams to understand and capture client and market feedback, and drive the feedback loop to Product & Engineering to influence the product roadmap.
• Sales Enablement: Drive consistency and clarity in how we talk about our CTV ad products and solutions and equip sales teams with the tools, insights, and training they need to effectively communicate our value proposition, sponsorship opportunities, and close deals. This includes creating sales collateral for EMEA markets (one-sheets, narratives, pitch decks, practitioner guides), FAQs, objection handling, training, etc. to equip and enable teams to pitch effectively.
• Cross-Functional Collaboration: Partner closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal and Operations teams to ensure successful product launches, go-to-market initiatives and product adoption.
• Thought Leadership: Be the product domain expert for CTV including maintaining a deep understanding of broader industry trends and competitive landscape, and creating sales collateral and materials to educate client-facing teams on key topics within the CTV space. As the Product Marketing Manager for CTV, EMEA you will be at the forefront of shaping how our CTV ad solutions are developed and positioned in the market. This role offers a unique chance to drive growth and innovation while making a tangible impact on our business.

What does success look like? Success will be evident through strong working relationships with key collaborators across Product Marketing and other teams, and the successful execution of GTM strategy and product launches. The candidate should immerse themselves into learning about the Samsung Ads business, our products and the key needs and challenges of our client-facing teams and their clients. They should then apply this learning to develop initiatives and materials that help client-facing teams address key challenges and equip them to effectively pitch in the market, as well as influence and inform product roadmap prioritisation. To be successful, the candidate will be action-orientated and take initiatives and ownership of their work.

Qualifications and Experience

• We are looking for a seasoned product marketer with experience in the ad tech industry, video, TV and/or CTV advertising, and ideally, expertise in bringing ad products to market, having previous end-to-end ownership of product-market-fit and go-to-market strategy. The ideal candidate will have pan-European experience in media and ad tech; have strong attention to detail and communication skills, both written and verbal; a creative storyteller with the ability to simplify complex topics; and be able to effectively collaborate, establish relationships and influence stakeholders and leaders across multiple functions and executive levels.
• Experience in Sales Enablement, Product Marketing, Go-To-Market Strategy, or a related role within the ad tech or advertising industry.
• Proven track record in end-to-end ownership of bringing products to market including managing product testing, developing value propositions and positioning, and working with Finance, Yield and Operations teams to ensure the appropriate pricing and processes are in place.
• Exceptional storytelling, writing, and presentation skills with the ability to translate complex products and data into compelling sales collateral and content.
• Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal and Operations teams.
• Excellent organisational and project management skills, and strong attention to detail with the ability to manage multiple priorities.
• Action-orientated, and takes initiative and ownership to deliver on deadlines in a fast-paced and dynamic environment.
• Experience with pan-European media and advertising markets is preferable.

About Samsung Ads

This is your chance to be part of a highly motivated group driving innovation and success within the advertising industry. Samsung Ads, a division of Samsung's media & services business, harnesses the power of data, technology and scale to create seamless advertising experiences for brands. We deliver high-impact, targeted advertising solutions, enabling brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire. Samsung Ads was awarded the IPA's People First Promise badge of honour in 2025. Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil & Mexico and South Korea.

Why join our team? Based in London, this role sits within the Ads Product Marketing team at Samsung Ads, a function within Samsung's media and services division. Our team looks after advertising technology and media products, and is focused on three key areas: evaluating product-market fit for the ad products we build, developing and activating the go-to-market strategy for ad product launches, and supporting our client-facing teams in EMEA through sales enablement initiatives. Our team is structured by product domain areas to develop expertise within specific subject matters. This role will lead our go-to-market efforts for Samsung CTV ad products which includes Samsung TV Plus, and is part of the Ad Experiences GTM team focused on supporting sales efforts to drive adoption of our ad formats, as well as bringing to market new ad formats and innovations. This unique role works with stakeholders across the Ads and B2B teams as well as the Samsung TV Plus B2C product, partnerships and marketing teams

Benefits

• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency