Product Marketing Manager (Crimson Athletics)

Crimson Education; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global EdTech company is seeking a Marketing Manager to enhance the brand in collegiate sports recruitment and athlete development. The successful candidate will lead marketing campaigns, develop strategic content, and foster relationships across key markets. Applicants should have extensive marketing experience, ideally in sports education, and the ability to thrive in fast-paced environments. Join a mission-driven team dedicated to impacting student-athletes and their families.

Benefits

Individual training budget of $1,000

Flexible working environment

Opportunities for internal promotions

Creative freedom in work

Qualifications

• 5+ years of experience in marketing ideally in youth sports education or performance.
• Genuine familiarity with athletic language ideally as a former athlete or coach.
• Ability to drive work across multiple stakeholders.

Responsibilities

• Lead quarterly marketing strategy and campaign execution.
• Drive collaboration across content design, web development, and sales.
• Develop on-brand content for various marketing materials.
• Oversee multi-channel digital campaigns across social and paid media.

Skills

Experience in marketing

Familiarity with athletic culture

High-energy executor

Understanding of psychology of parents and athletes

Ability to thrive in fast-paced environments

Excellent communication skills

Highly organized and detail-oriented

Familiarity with NCAA recruiting

Tools

Salesforce

Marketo

Webflow

Job description

Job Description

Want to revolutionize the future of education and do meaningful work that transforms future generations lives.

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology we can transform students into the world leaders of tomorrow. We are the world's leading college admissions consultancy with over 1330 Ivy League offers and 2140 to the US Top 15. With a passionate team of 800 that’s rapidly expanding across 30 markets our unique tech platform connects expert‑led guidance and proven data‑driven strategies from 3000 tutors and mentors with students worldwide. Valued at over $1B NZD and backed by over $147M NZD in funding from top‑tier global investors including Tiger Global and Ice House Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal.

Crimson Athletics, a division of Crimson Education, is seeking a Marketing Manager to scale our efforts in building the premier global brand in collegiate sports recruitment and athlete development. Crimson Athletics helps student‑athletes gain admission to top‑tier colleges while competing at the highest levels of collegiate sports. We are on a mission to expand opportunities for talented athletes by combining elite athletic development with personalised support and academic excellence.

You will work closely with our global marketing and athletic teams to promote impactful content events and partnerships in key markets from webinars and in‑person events to success stories and digital campaigns. If you’re passionate about helping families access life‑changing college opportunities through sports and enjoy strategic execution this is the role for you!

Key Responsibilities

• Lead Campaign Strategy (by sport & region): Build an effective quarterly marketing strategy and calendar. Build region‑ and sport‑specific campaigns that speak to parents and athletes alike.
• Project Manage Across Teams: Drive cross‑functional collaboration across content design, web dev, partnerships and sales. Bring marketing projects from idea to execution on time and on brand.
• Build & Maintain Local Market Relationships: Collaborate with key stakeholders in AU / NZ UK Singapore Japan and China / SEA to tailor messaging and event strategy.
• Run Multi‑Channel Campaigns: Oversee digital campaigns across paid, organic and social (Meta, LinkedIn, SEM etc.) and liaise with performance marketers to hone.
• Own Content Creation: Develop persuasive on‑brand content from sharp ads and email campaigns to video reels, webinars, presentations and blog posts.
• Promote Events & Webinars: Lead GTM strategy for showcases, webinars and partnership events including invites, registration pages, follow‑ups and post‑event nurturing.
• Elevate Our Social Voice: Own our social presence with high‑frequency relevant and inspiring content aligned to athlete mindset and family decision‑making.
• Use Data to Drive Decisions: Set KPIs, track campaign performance and continuously optimise funnel health and lead quality.

Required Skills and Experiences

• Has 35 years of experience in marketing ideally in youth sport education or performance spaces.
• Has genuine familiarity with athletic culture and language ideally as a former athlete, coach or sports marketer.
• Is a high‑energy executor who can take ownership and drive work across multiple stakeholders.
• Understands the psychology of parents and athletes navigating high‑stakes choices.
• Thrives in a cross‑functional fast‑paced environment with multiple competing priorities.
• Is confident in writing, presenting and communicating across time zones and cultures.
• Brings a bias for action you’d rather ship, test and iterate than wait for perfect.
• Carries a Type A personality being highly organised and detail‑oriented with strong follow‑through.
• Bonus: Is familiar with NCAA recruiting admissions timelines or tools like Salesforce, Marketo or Webflow to launch impact.

Why work for Crimson

• Make a real impact by helping young athletes and their families access life‑changing college opportunities.
• Join a mission‑driven team that values integrity, excellence and innovation.
• Enjoy creative freedom, collaborative leadership and the chance to build something truly impactful.
• Rapidly growing start‑up with a flexible working environment where you will be empowered to structure how you work.
• Limitless development and exposure – our internal promotions / role changes made 33% of all recruitment last year.
• A $1,000 individual training budget per year; we love to Level Up (it’s one of our core values)!
• Radical Candor is a feedback approach we live by.
• We’re a global player with 30 markets (and growing) worldwide. Most roles have the option to work from one of our many offices or remotely.

If you’re passionate about growing in a fast‑paced collaborative environment and want to work with cutting‑edge technology then we’d love to hear from you!

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