Product Marketing Manager - B2B Technology, Aviation

Applause IT Recruitment Ltd; Remote; GBP 65,000 - 75,000; Full time

Job summary

A technology recruitment firm is seeking a skilled Product Marketing Manager for a remote position in the UK. This role focuses on defining go-to-market strategies and driving product adoption within the aviation technology ecosystem. The successful candidate will have at least 10 years of experience in product marketing, excellent communication skills, and familiarity with tools like HubSpot and Adobe Creative Suite. The position offers a competitive salary between £65,000 and £75,000 with opportunities for travel across Europe.

Benefits

Remote working

Travel opportunities

High-impact strategic role

Qualifications

• 10+ years of experience in marketing, focused on product marketing and campaign execution.
• Proven ability to define product value propositions and create strategic marketing plans.
• Experience in B2B technology environments is valuable.

Responsibilities

• Develop product messaging and positioning to articulate customer value.
• Create go-to-market strategies and multi-channel campaigns.
• Manage and mentor the Marketing Executive.

Skills

Product marketing and campaign execution

Team management and mentoring

Communication skills

Project management

Stakeholder collaboration

Education

Degree in Marketing, Business, or related field

Professional qualification (CIM, Mini MBA)

Tools

HubSpot

WordPress

Adobe Creative Suite

Job description

Product Marketing Manager - B2B Technology, Aviation

Remote (UK)

65,000 - 75,000 - 12+ Month FTC

Are you an experienced Product Marketing Manager with a passion for defining go-to-market strategy, creating compelling messaging and driving adoption in B2B technology environments?

We are hiring a Product Marketing Manager to lead product marketing across a global aviation technology ecosystem. You will define customer-centric value propositions, manage go-to-market campaigns, collaborate cross-functionally, and oversee marketing execution for a range of digital solutions used worldwide by airlines, MROs and aviation professionals.

This is a UK remote role on a 12+ month fixed term contract, with occasional travel to Birmingham, London and European locations.

About the Role

As Product Marketing Manager, you will work at the intersection of Product, Sales, Customer Success, and Business Intelligence. Your goal will be to align marketing activity with commercial objectives, ensuring products are effectively positioned in the market and clearly understood by customers.

You will also manage the Marketing Executive and contribute to the wider ecosystem marketing strategy.

Key Responsibilities

• Develop product messaging and positioning that clearly articulates customer value across multiple decision‑making audiences
• Create go‑to‑market strategies and multi‑channel campaigns for new product launches, feature rollouts, and customer engagement
• Produce technical and commercial content that supports marketing campaigns, sales enablement and internal communications
• Define KPIs and use data to analyse campaign performance, using a test‑and‑learn approach to optimise outputs
• Oversee brand integrity and messaging across all touchpoints, collaborating with in‑house and agency designers
• Support internal product communications to ensure visibility of initiatives across the wider ecosystem
• Manage the Marketing Executive and contribute to strategic planning and budget alignment
• Collaborate with Product, Commercial, and regional teams to deliver campaigns that support business growth

Candidate Requirements

• 10+ years of experience in marketing, with a focus on product marketing and campaign execution
• Experience managing or mentoring team members
• Proven ability to define product value propositions and create strategic marketing plans
• Hands‑on experience with HubSpot, WordPress and Adobe Creative Suite (Photoshop, Illustrator, PremierePro, Express)
• Strong written and verbal communication skills, with the ability to translate technical concepts into customer‑facing messaging
• Excellent project management and stakeholder collaboration skills
• Understanding of the aviation technology sector or B2B SaaS is desirable
• Degree in Marketing, Business or related field, or professional qualification (CIM, Mini MBA) is beneficial

What's on Offer

• Salary: 65,000 - 75,000 per annum (Fixed Term Contract)
• Remote working within the UK
• Travel opportunities across Europe and UK (up to 25%)
• High‑impact, strategic role in a global aviation technology ecosystem
• Opportunity to shape product marketing strategy and manage a growing team

If you’re a commercially‑minded Product Marketing Manager ready to make a strategic impact in a highly collaborative and fast‑paced B2B tech environment, click apply now to learn more.