Product Marketing Manager - API

Commify; Nottingham; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Commify is seeking a Product Marketing Manager - API to drive marketing strategies for its API offerings. The role involves collaboration with product management and sales teams to create impactful content, conduct market research, and develop go-to-market strategies. Ideal candidates have experience in product marketing, a strong understanding of APIs, and exceptional communication skills.

Benefits

Performance-based Company Bonus Scheme

Healthcare Cash Plan

27 days annual leave

Birthday Leave

Wellbeing Days

Giving Back Days

5% Employer Pension Contribution

Death in Service benefit

End-of-Year Award

Flexible Hybrid Working Options

Qualifications

• Proven experience in product marketing within Business Communications or API.
• Strong understanding of API technologies and their applications.
• Exceptional verbal and written communication skills.

Responsibilities

• Developing and implementing product marketing strategies for API offerings.
• Collaborating with cross-functional teams to align on product roadmap.
• Producing high-quality marketing content and conducting market research.

Skills

Product Marketing Experience

API Knowledge

Content Creation

Analytical Skills

Digital Marketing Proficiency

Project Management

Job description

At Commify, we specialise in transforming business communications through our extensive range of solutions, which include SMS, WhatsApp, Email, and more. As part of our commitment to innovation and customer success, we are looking for a Product Marketing Manager - API who will champion our API products and drive their adoption in the market.

In this pivotal role, you will be responsible for defining and executing marketing strategies that position our API solutions as leaders in the industry. You will collaborate closely with product management, sales, and technical teams to craft compelling messaging, develop go-to-market strategies, and create impactful content that resonates with developers and businesses alike.

Key Responsibilities:

• Develop and implement product marketing strategies for Commify's API offerings, aligning them with overall business goals and objectives.
• Create and maintain product messaging, positioning, value propositions, and go-to-market activities tailored to the API market.
• Collaborate with cross-functional teams including product management, development, and sales to ensure alignment on product roadmap and marketing initiatives.
• Produce high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.
• Conduct market research to identify industry trends, competitor offerings, and customer needs.
• Engage with customers and partners to gather feedback and insights that inform product positioning and enhancements.
• Plan and execute marketing campaigns to drive awareness and adoption of API products, leveraging digital channels, webinars, and events.
• Monitor and analyse key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.

The Person:

• Proven experience in product marketing, preferably within the Business Communications, API or software development sector.
• Strong understanding of API technologies and their applications in business communications.
• Exceptional verbal and written communication skills, with the ability to craft clear and engaging content.
• Experience in developing go-to-market strategies and executing successful product launches.
• Analytical mindset with the ability to use data and market insights to drive marketing decisions.
• Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Ability to work collaboratively across teams and interact with technical stakeholders effectively.

• Attractive Salary
• Performance-based Company Bonus Scheme
• Healthcare Cash Plan
• Enjoy 27 days of annual leave, in addition to Bank Holidays
• Take your Birthday off to celebrate!
• 2 dedicated Wellbeing Days off
• 2 Giving Back Days to support your community
• 5% Employer Pension Contribution
• Death in Service benefit (4x your salary)
• Exciting End-of-Year Award
• Fun Team Socials
• Opportunities for Training & Development
• Flexible Hybrid Working Options