Product Marketing Manager

Delphi Care Solutions Ltd; Preston; On-site; GBP 40,000 - 60,000; Full time

Job summary

A pioneering healthcare technology company in the UK is seeking a Product Marketing Manager to drive adoption and retention of its flagship product. The ideal candidate will have over 5 years of product marketing experience in technology or SaaS, with strong communication skills and a good understanding of the healthcare market. This role offers competitive salary, benefits, and opportunities for career progression within a collaborative culture.

Benefits

Competitive base salary + sales commission

25 days holiday + bank holidays

Company pension scheme

Career progression opportunities

Qualifications

• 5+ years of product marketing experience in SaaS or technology company.
• Excellent communication skills for diverse audiences.
• Familiarity with digital marketing tools and analytics platforms.

Responsibilities

• Conduct in-depth market research and competitor analysis.
• Develop compelling messaging and positioning statements.
• Plan and execute successful product launches.

Skills

Product marketing experience

Understanding of healthcare market

Communication skills

Analytical mindset

Tools

Wordpress

Canva

Rocketlane

Tourial

Job description

Overview

Job Title - Product Marketing Manager | Healthcare Technology

Salary - Competitive + Benefits

Location: Nottingham, Preston, and Stevenage

Job Type: Full-time, Permanent

Industry: Healthcare Technology, SaaS, Business Intelligence, Healthcare Software

Experience: Mid to Senior Level

About Us

Delphi Care Solutions is a pioneering healthcare technology company dedicated to revolutionizing data management and compliance in care organizations. With extensive experience in the industry and as the first C-CAF Enterprise Accredited Organisation, our solutions are trusted by care providers across the UK.

Our flagship product, Roda BI, is transforming how multi-site care providers manage operations and ensure they are inspection-ready through innovative data insights and predictive analytics. It is an exciting time to join a thriving business.

The Opportunity

We are looking for a talented and strategic Product Marketing Manager, who will partner with our product development and sales teams to drive adoption, engagement, and retention of Roda BI. This role is pivotal in shaping the market positioning and go-to-market strategies of our products within the healthcare sector.

Responsibilities

• Market Analysis: Conduct in-depth market research and competitor analysis to identify opportunities and threats
• Messaging & Positioning: Develop compelling messaging, value propositions, and positioning statements for Roda BI and other products
• Product Launch: Plan and execute successful product launches in collaboration with product management and sales teams
• Content Creation: Create high-quality content for marketing materials, including brochures, web content, case studies, and white papers
• Digital Marketing: Oversee digital marketing initiatives to promote product features, benefits, and updates to target audiences
• User Engagement: Develop user engagement strategies leveraging customer feedback and user data to enhance product offerings
• Cross-functional Collaboration: Partner closely with sales, customer success, and product management teams for seamless communication and alignment

Requirements

Essential Experience

• 5+ years of product marketing experience in SaaS or technology company
• Strong understanding of the healthcare market ideally in health care or social care
• Excellent communication skills, with the ability to craft engaging content for diverse audiences
• Analytical mindset - Experience in market research and analysis

Technical Knowledge

• Familiarity with digital marketing tools and analytics platforms
• Experience with systems Wordpress, Canva, Rocketlane, Tourial (or similar)
• Knowledge of product management methodologies and agile processes (preferred)

Success Indicators

• Proven ability to drive product adoption and engagement, cut through the noise and make a real impact
• History of working collaboratively with cross-functional teams
• Experience in gathering and leveraging customer insights for product improvement
• A proactive, self-starting mindset you build from scratch and love what you do with autonomy

Benefits

• Competitive base salary + sales commission + year end performance bonus
• 25 days holiday + bank holidays
• Company pension scheme
• Career progression opportunities in a growing business
• The chance to shape and lead the sales strategy for a leading consultancy
• Collaborative culture where results and innovation are valued