Product Marketing Manager

UK Staffing Group Limited; Pendlebury; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A staffing agency in the UK is seeking a Product Marketing Manager to define value propositions and own go-to-market strategies. The role includes engaging in customer insights and developing high-impact content. With 2+ years of B2B or SaaS product marketing experience, strong storytelling skills, and a data-driven approach, you'll thrive in a collaborative, innovative environment. This position offers a competitive salary, performance bonus, and opportunities for career growth.

Benefits

25 days holiday + bank holidays

Healthcare and pension

Performance-based bonus

Qualifications

• 2+ years' experience in B2B or SaaS product marketing, preferably in IoT, tech, or compliance.
• Comfortable turning complex technology into compelling stories.
• Skilled in developing sales enablement materials.

Responsibilities

• Define and maintain value propositions tailored to each target industry.
• Own go-to-market plans and product launches.
• Deliver training and collateral for effective pitching.

Skills

B2B or SaaS product marketing experience

Strong storytelling and copywriting skills

Experience developing go-to-market strategies

Data-driven mindset

Excellent communication skills

Job description

Product Marketing Manager

Swinton/Pendlebury – Hybrid (Mon‑Wed remote, Thurs‑Fri in office)

Competitive salary (DOE) + performance bonus + company benefits

Package & Benefits

• £35,000 – £45,000 basic salary (DOE)
• 10% annual performance‑based bonus
• 25 days holiday + bank holidays (option to purchase up to 5 more)
• Healthcare and pension
• Hybrid working – 3 days remote, 2 days in office
• Work in a collaborative, innovative, and fast‑moving team environment

Key Responsibilities

Product Positioning & Messaging

• Define and maintain compelling value propositions tailored to each target industry
• Ensure consistent messaging across website, campaigns, sales, and customer communications

Go‑to‑Market Strategy

• Own go‑to‑market (GTM) plans and future product or feature launches
• Create launch toolkits for Sales and Customer Experience – including playbooks, FAQs, battle cards, and case studies

Sales & CX Enablement

• Deliver training and collateral to help teams pitch effectively and drive adoption
• Collaborate with Customer Experience to gather customer feedback and inform product improvement

Customer & Market Insights

• Analyse customer behaviour, competitor activity, and market trends to inform strategy
• Provide actionable insights to refine messaging and campaign direction

Content Development

• Produce high‑impact content (case studies, whitepapers, blogs, videos) to support ABM and product adoption campaigns
• Work with the Marketing Manager to ensure product content is effectively activated across all channels

Performance & Reporting

• Track and report on adoption, engagement, and revenue impact of product marketing initiatives
• Present insights and recommendations to leadership on a monthly basis

About You

You're commercially driven, strategic, and comfortable working at the intersection of product, marketing, and sales. You know how to turn complex technology into simple, compelling stories that drive action.

• 2+ years' experience in B2B or SaaS product marketing (IoT, tech, or compliance sector preferred)
• Strong storytelling and copywriting skills
• Experience developing go‑to‑market strategies and sales enablement materials
• Data‑driven mindset with a focus on measurable outcomes
• Excellent communication and collaboration skills across departments

Why Join?

This role offers the chance to grow your career within a high‑performance, fast‑moving tech business. You'll gain experience across all aspects of B2B marketing, from strategy and lead generation to analytics and campaign delivery, while working alongside an ambitious, innovative team.

If you're a creative self‑starter with excellent communication skills and a passion for delivering results‑driven marketing campaigns, apply today.