Product Marketing Manager

Thirdfort; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Base salary £60k–£85k

26 days leave

Private healthcare

Parental leave

Work from home allowance

Wellness budget

Development budget

Team socials

Job summary

Thirdfort, a UK-based anti-fraud platform, is seeking a Product Marketing Manager to bridge product and growth. You’ll own positioning, messaging, and go-to-market plans in collaboration with Product, Sales, Partnerships and Customer Success teams.

You’ll craft compelling product narratives, enable commercial teams with tools, run market research, and translate insights into winning materials. This role is UK-based with a hybrid pattern, ideally in London or Manchester.

Qualifications

• 5+ years hands-on product marketing experience in a B2B SaaS or technology company.
• Excellent verbal and written communication skills with a passion for storytelling.
• A proven track record of customer-centric marketing using both qualitative and quantitative research.
• Curiosity and ability to explain technical concepts in simple terms.

Responsibilities

• Develop go-to-market plans and positioning for products.
• Partner with Product, Sales, Partnerships and Customer Success teams.
• Create messaging, presentations and playbooks for the commercial teams.
• Generate client insights to inform product strategy and buying personas.
• Lead product launches and updates with cross-functional teams.
• Create case studies and other marketing materials to drive revenue.

Skills

Product marketing

B2B SaaS

Storytelling

Cross-functional collaboration

Job description

We're on a mission to protect society from fraud and money laundering. We've already protected over 3 million people through life's big transactions.

Fraud and regulation are rising, costing the UK economy over £100bn every year; this makes it more difficult for businesses to protect themselves and their clients - individuals like you and me - from fraud and money laundering.

Our co-founders Olly and Jack were led to this area when a friend was defrauded of £25K when buying their first property. At the time, anti-fraud technology didn't exist, which meant that completing the anti-fraud checks required in these processes was largely manual. These big life moments should be exciting, but instead are often confusing and scary due to the painful process of completing these paper-based checks and the risk of fraud.

Thirdfort helps businesses to facilitate these anti-fraud checks so that individuals know they can transact safely and seamlessly with professionals during these big transactions. Our anti-fraud platform provides a secure way for professionals in regulated sectors like Lawyers, Estate Agents and Accountants to transfer funds and verify sensitive information through app-based document checks, facial recognition and open banking.

Over 1,500 businesses now trust Thirdfort to verify their clients. We are FCA regulated and have raised over $33m in capital from leading Fintech investors Breega and Element Ventures, as well as the founders of Zoopla, Funding Circle, Comply Advantage, Tessian, Fenergo and Fidel.

The mission of the role:

We are looking for a naturally curious, creative, and highly collaborative Product Marketer to help us join the dots between our product and growth potential.

As a Product Marketing Manager at Thirdfort, you will be responsible for go-to-market strategies for our products, in partnership with the Product, Sales, Partnerships, and Customer Success teams. You will also play a key role in telling product stories and supporting commercial functions as we launch new products and enter new markets.

You’ll own positioning and messaging for your products, run the go-to-market plans, give our commercial teams the tools and confidence they need, and build fast feedback loops from customers, competitors, adoption data and live deals.

Reporting to our VP of Marketing, Mike you will work alongside fellow Product Marketing Manager, Anna.

Working pattern: UK-based and hybrid. We’d love you in our London or Manchester office regularly, because the team does its best work together in person. The rest of the time, work in the way that suits you best.

You will achieve your mission as as Product Marketing Manager by:

• Supporting the adoption and usage of Thirdfort’s products with clear messaging and tactics. You'll work cross-functionally to develop compelling, audience-specific messages, and drive alignment across our go-to-market strategy
• Being our clients' voice. Help generate client insights that inform product strategy, and work closely with the commercial and product teams to understand buying personas and gain a deep understanding of the Thirdfort customer journey
• Conducting research and analysis to gain a deep understanding of the competitive landscape and our market position so we can make more effective and strategic decisions as a business.
• Working with Product and Marketing teams on product launches and updates, as well as various ways of communicating these effectively
• Translating messaging into presentations, one pagers, playbooks, business cases and other materials to help our commercial teams grow revenue
• Working with the wider team on customer case studies and related marketing activities

You may be right for this role if you:

• 5+ years hands-on product marketing experience in B2B SaaS or technology company.
• Excellent verbal and written communication skills with a passion for storytelling.
• A proven track record of customer-centric marketing using both qualitative and quantitative research
• Curiosity. You are excited to learn about how things work and are able to explain technical concepts in simple terms.
• A growth mindset. You will work across the entire product lifecycle from helping to shape the product, to driving launch, to growing product adoption.
• Have a point of view on what what AI agents can run in product marketing, and how you keep quality high.

“Studies show that women and other less represented groups are less likely to apply for roles unless they meet every requirement. We believe in building a diverse team, valuing different skills and experiences and so if you don’t think you have all the requirements listed here but feel this could be a role and environment you’d thrive in, we would still love for you to apply.”

Life at Thirdfort:

Driven by our values, our culture promotes a collaborative and open environment where Thirdforters can take ownership, have impact, and feel empowered when it comes to their growth and development. We understand the importance of our teams' wellbeing and recognise a one-size-fits-all approach rarely works, that's why we aim to provide the flexibility individuals need to work in the way that suits them, and their families, best.

Our Benefits:

We've created our benefits package to reflect Thirdfort's mission and values. Everything we do is designed to build on trust, and we extend this promise to our team by investing in their physical, mental, and financial security to support them through life's big moments. Ultimately, our benefits exist to empower our people, ensuring everyone feels deeply supported, trusted, and equipped to do their best work.

When you join Thirdfort, you'll get immediate access to our employee benefits package that aims to support you across these areas:

• Compensation: £60,000-£85,000k base salary
• Annual leave allowance of 26 days, increasing to 30 with tenure and the option to buy additional days
• Private healthcare with our provider, AXA
• Enhanced parental leave
• Work from home allowance
• Enhanced sick leave
• Regular company and team socials
• Uncapped budget for personal development
• Thirdly wellness budget

We're committed to building an inclusive, equitable and diverse culture where everyone has a chance to make a difference. We're purposefully building a team of problem-solvers that reflect our values - which is why we hire from all backgrounds. If you're a curious, kind individual who takes ownership, you'll be a great Thirdforter.

If you require any reasonable adjustments during the application or interview process, please let your dedicated Talent Partner know and we'll do our best to accommodate.