Product Marketing Manager

Kyra; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing technology platform is seeking a Product Marketing Manager to drive product positioning and adoption strategies. The ideal candidate will have 3–6 years of experience in Product Marketing, specifically within SaaS or digital platforms. Responsibilities include developing clear messaging, collaborating with various teams, and monitoring key metrics. This role offers the opportunity to shape the company's marketing strategies in a fast-paced environment.

Qualifications

• 3–6 years’ experience in Product Marketing, ideally within SaaS, MarTech, or digital platforms.
• Strong understanding of go-to-market strategy and lifecycle marketing.
• Proven ability to translate product value into impactful messaging.

Responsibilities

• Develop clear product positioning and messaging that differentiates Kyra.
• Partner with Product and Growth teams to define go-to-market strategies.
• Build and manage launch plans that drive product adoption.

Skills

Analytical mindset

Communication skills

Understanding of go-to-market strategy

Experience in Product Marketing

Strong messaging skills

Job description

Important Notice: We’ve been made aware of fraudulent messages claiming to offer roles or opportunities at Kyra in exchange for payment. Please note that Kyra never asks candidates to pay fees at any stage of the hiring process or campaign engagement. All legitimate communication will come from an official Kyra email address ([e-mail]).

Kyra is an AI-powered creator marketing platform backed by $15M in Series A funding — and we’re scaling. 📣

Hi LinkedIn!

We’re hiring for a new role: Product Marketing Manager

If you’re commercially sharp, data-driven, and love connecting product innovation to customer value — this is an opportunity to help shape how one of the fastest-growing companies in the creator economy scales its platform.

About Kyra

Kyra is redefining how brands connect with audiences through creators.

We’re both a platform and a full-service influencer marketing agency, helping global enterprise brands like H&M, L’Oréal, and Amazon deliver culturally resonant creator campaigns at scale.

Our proprietary Kyra Platform blends AI-powered automation with human creativity — giving marketers the tools to plan, activate, and measure creator campaigns faster, smarter, and with more impact.

What You’ll Be Doing

As Product Marketing Manager, you’ll sit at the intersection of Product, Marketing, and Commercial, turning product innovation into market traction. You’ll help define Kyra’s go-to-market strategy, shape positioning, and ensure every product launch drives awareness, adoption, and measurable growth.

You will:

• Develop clear product positioning and messaging that differentiates Kyra in the creator tech space
• Partner with Product and Growth teams to define go-to-market strategies for new features and releases
• Build and manage launch plans that drive product adoption and engagement
• Collaborate with Sales to create enablement materials that help tell a cohesive product story
• Translate complex product capabilities into customer-focused value propositions
• Analyse market trends, competitor activity, and user insights to inform strategy
• Partner with Brand Marketing to create content that fuels awareness and pipeline growth
• Define and track key metrics across activation, adoption, and retention

What You’ll Bring

• 3–6 years’ experience in Product Marketing, ideally within SaaS, MarTech, or digital platforms
• Strong understanding of go-to-market strategy, positioning, and lifecycle marketing
• Proven ability to translate product value into clear, impactful messaging
• Experience partnering closely with Product, Sales, and Growth teams
• Analytical mindset — confident using data to inform decisions and measure success
• Excellent communication and storytelling skills
• Passion for the creator economy, marketing technology, or emerging digital ecosystems