Product Marketing Manager

BIMM University; Ealing; On-site; GBP 30,000 - 40,000; Part time

Job summary

A higher education institution in the UK is looking for a Product Marketing Manager to lead marketing for Short Courses. The role involves creating marketing strategies and managing the marketing budget while working at least one day at the Ealing Campus. Strong understanding of marketing principles and proven experience in impactful campaign delivery is essential.

Qualifications

• Proven experience in developing and delivering impactful marketing strategies and campaigns.
• Excellent interpersonal and stakeholder management skills, with a collaborative approach.
• Proficiency in measuring the impact of marketing campaigns and using insights to drive continuous improvement.

Responsibilities

• Lead the marketing function for Short Courses, aligning strategies with institutional objectives.
• Create and execute a dynamic website content and social media strategy.
• Manage the Short Courses marketing budget, maximizing ROI.

Skills

Marketing strategies development

Stakeholder management

Content creation

Digital services knowledge

Performance analysis

Education

Degree in relevant subject or equivalent experience

Job description

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At BIMM University, we're more than just an educational institution; we're a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.

About the Role

As Product Marketing Manager you’ll lead the marketing activity for our Short Courses, helping to attract new students, refine our external messaging, and enhance our overall brand presence.

What You'll Do

• Lead the marketing function for Short Courses, aligning strategies with institutional objectives.
• Develop and implement innovative marketing approaches tailored to the evolving creative industries education sector.
• Ensure consistent use of the brand, maintaining adherence to brand guidelines across all stakeholders.
• Create and execute a dynamic website content and social media strategy, leveraging emerging trends and opportunities across platforms.
• Oversee the production of high-quality external publications, ensuring editorial accuracy and consistency across all print materials.
• Develop and deliver advertising strategies, managing integrated campaigns and using performance analysis to inform future activities.
• Manage the Short Courses marketing budget, maximising ROI, and provide leadership to a Marketing Officer.

What You'll Bring

• A degree in a relevant subject or equivalent demonstrable experience.
• Proven experience in developing and delivering impactful marketing strategies and campaigns.
• Excellent interpersonal and stakeholder management skills, with a collaborative approach.
• A strong understanding of marketing principles, with up-to-date knowledge of trends and opportunities in the field.
• Experience in creative and digital services, with a keen eye for effective content and design.
• Proficiency in measuring the impact of marketing campaigns and using insights to drive continuous improvement.

This is a part‑time, fixed‑term role until the end of July 2026, working 18.75 hours per week with at least one day based at our Ealing Campus.

Seniority level

Mid‑Senior level

Employment type

Part-time

Job function

Art/Creative, Education, and Marketing

Industries

Higher Education