Product Marketing Manager

Carta; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services technology firm in London is seeking a Product & Marketing Manager to bridge product development and market adoption. The ideal candidate has over 3 years of product marketing experience, preferably in SaaS fintech. You will collaborate across teams to enhance brand awareness and drive revenue growth. This role offers a dynamic environment with opportunities for professional development.

Qualifications

• 3+ years of experience in product marketing.
• SaaS fintech experience preferred.
• Experience in demand generation and/or brand marketing in a B2B context.

Responsibilities

• Craft product narratives for marketing.
• Assist in creating marketing campaigns.
• Collaborate on messaging and GTM initiatives.
• Develop GTM strategies for product launches.
• Analyze performance and optimize marketing tactics.

Skills

Product marketing experience

Demand generation

Brand marketing

Collaboration

Communication skills

Job description

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Product & Marketing Manager for Carta in Europe, focused on our fund administration products, you’ll work to:

• Bridge the gap between product development and market adoption by crafting and communicating compelling product narratives that resonate with key customer segments.
• Assist the wider marketing team in the creation and execution of marketing campaigns that drive pipeline growth, grow brand awareness and support revenue targets.
• Collaborate with sales, product, and regional teams to ensure alignment and consistency across all messaging and GTM initiatives.
• Develop robust GTM strategies for new product launches, ensuring successful adoption and market penetration.
• Analyse campaign performance and customer feedback to optimize marketing tactics and inform product improvements.
• Equip internal teams with the tools and knowledge they need to effectively promote and support the product.
• Foster cross-functional communication to ensure that both value proposition and brand promise are clearly understood and delivered at every touchpoint.
• Establish Carta’s fund admin software and services as a legitimate offering for institutional investors and private funds in Europe

The Team You’ll Work With

You’ll be joining our London-based marketing team who are responsible for growing the Carta brand across Europe. We're a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and we're always challenging ourselves with finding new ways to achieve our goals.

The team reports up into the UK business unit, but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns, design, content and web projects. We have some ambitious plans as we grow our offering in the coming years, making it the perfect time to join if you're passionate about experimenting, learning and pushing boundaries.

About You

A successful Product & Marketing Manager for this role would likely have:

• 3+ years of experience in product marketing, with exposure to broader marketing functions.
• Preferably, SaaS fintech experience and/or product marketing experience at companies that served venture capital or private equity audiences.
• Demonstrated experience in demand generation and/or brand marketing, ideally in a B2B context.
• A collaborative, adaptable approach suited to fast-paced, ever-evolving environments.
• The curiosity and tenacity to quickly become a product and domain expert.
• An ability to influence individuals across the business, from senior leadership to sales representatives.
• Excellent communication skills. You’ll need to collaborate effectively with diverse teams and stakeholders to drive progress and deliver results cross-functionally.

Carta is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a positive interview experience for every candidate.