Product Marketing Manager

Hirehoot; City Of London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm in the UK is seeking a Product Marketing Manager to drive the go-to-market strategy for their cybersecurity solutions. The ideal candidate will have strong product marketing experience, particularly in the B2B technology sector. This role offers flexible working arrangements and investment in your ongoing professional development.

Benefits

Flexible working hours

25 days holiday plus bank holidays

Employer pension contribution of 5%

Investment in ongoing training and progression

Qualifications

• Mid-Level + position with experience in product marketing, preferably in cybersecurity or B2B technology.
• Strong understanding of cybersecurity concepts, industry trends, and threat landscapes.
• Experience working with sales teams and creating impactful sales enablement materials.

Responsibilities

• Conduct market research to understand customer pain points and trends.
• Develop and execute product marketing strategies for product launches.
• Collaborate with the marketing team to develop compelling marketing materials.

Skills

Product marketing experience in cybersecurity

Strong understanding of cybersecurity concepts

Exceptional written and verbal communication skills

Analytical mindset

Experience with market intelligence tools

Job description

We are looking for a strategic and results-driven Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our cybersecurity and operational resilience solutions. This role requires a blend of technical expertise, market research, content creation, and collaboration with cross-functional teams to accelerate product adoption and revenue growth.

Key Responsibilities

Market Research & Competitive Analysis

• Conduct market research to understand customer pain points, trends, and develop customer personas (e.g. interviews, events, user groups, online surveys etc).
• Determine solutions’ competitive landscapes, customer tech-stacks, identify GTM better-together opportunities.
• Analyse product performance and customer feedback to refine messaging and positioning.
• Work with the CPO to influence the roadmap based on market insights, including usage and buyer behaviour and partner eco-systems.

Go-to-Market Strategy & Execution

• Develop and execute product marketing strategies for product launches and feature releases.
• Define value propositions, messaging, and positioning tailored to different customer segments, working closely with analysts and developing analyst relations.
• Work closely with marketing, sales, and customer success to drive product adoption.
• Help refine pricing and packaging strategies to optimize revenue growth.

Messaging & Content Development

• Collaborate with the marketing team to:
• Develop compelling marketing materials, including whitepapers, case studies, product datasheets, and presentations.
• Craft targeted messaging for various channels, including email campaigns, website content, PR and social media.
• Provide content for Ted talks, webinars, and podcasts.
• Produce engaging thought leadership content.
• Support demand generation campaigns by providing targeted messaging and content.

Sales Enablement

• Develop sales tools, playbooks, demos, presentations and battle cards to empower the sales team.
• Conduct training sessions and webinars to educate the sales team on product value propositions.
• Gather competitive intelligence and create competitor differentiation strategies.

Qualifications & Skills

• Mid-Level + position with experience in product marketing, preferably in cybersecurity, SaaS, or B2B technology required.
• Strong understanding of cybersecurity concepts, industry trends, and threat landscapes.
• Exceptional written and verbal communication skills with a focus on storytelling.
• Experience working with sales teams and creating impactful sales enablement materials.
• Analytical mindset with the ability to use data to drive marketing decisions.
• Experience with market intelligence tools, CRM platforms, and analytics tools.
• Ability to manage multiple projects in a fast-paced, dynamic environment.

Nice-to-Have

• Experience in positioning security products like Exposure Assessment Platforms (EAP), NDR, Zero Trust, or SIEM.
• Knowledge of security and compliance frameworks (e.g., STIGs, CIS Benchmarks, NIST, CMMC, PCI DSS).
• Experience with competitive intelligence and win/loss analysis.

Benefits

• Flexible working that helps fit round you (core hours of 9:30-3:30 Mon-Thurs 9:30-12 Friday).
• 25 days holiday plus bank holidays (including Duvet Days) with the option to buy / sell up to 5 days additional leave per year.
• Employer pension contribution of 5%.
• Investment in your ongoing training and progression at Titania.
• Fully remote working with the option to come into the office for occasional get-togethers.