Product Marketing Manager

Copper; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital asset infrastructure firm in London seeks a Product Marketing Manager to define and communicate product value. The ideal candidate will have strong product marketing experience in fintech, exceptional communication abilities, and a strategic mindset. Join a diverse team and contribute to innovative projects in a hybrid work environment.

Benefits

Minimum 35 days paid time off per year

Comprehensive medical insurance

Enhanced pension contributions

24/7 Employee Assistance Programme

Qualifications

• Proven experience in product marketing within fintech or financial services.
• Exceptional communication and storytelling skills.
• Experience or high interest in cryptocurrencies and the future of finance.

Responsibilities

• Conduct competitive analysis and market research.
• Build and maintain buyer personas and journey maps.
• Develop and execute GTM plans for launches.

Skills

Product marketing experience in fintech

Ability to synthesize complex information

Exceptional communication skills

Analytical mindset

Job description

Since being founded in 2018, Copper has been building the standard for institutional digital asset infrastructure with a focus on custody, collateral management, and prime services. Led by Amar Kuchinad, Copper's Global CEO, the firm provides a comprehensive suite of custody, trading and settlement solutions that reduce counterparty risk and bring greater capital and operational efficiency to digital asset markets. At the heart of Copper's offering is Multi-Party Computation (MPC) technology – the gold standard in secure custody. Copper’s multi-award winning custody system is unique in that it can be connected to centralised exchanges, DeFi applications and even staking pools without the assets leaving the custody. Built on top of this state-of-the-art custody, ClearLoop is the first solution in the market that overcomes a growing industry challenge; counterparty risk with exchanges. This solution underpins a full prime services offering, connecting global exchanges, and enabling customers to trade and settle directly from the safety of their MPC‑secured wallets. By reducing settlement time for transfers to a few milliseconds (without blockchain network dependency) and offering enhanced security measures, ClearLoop is rapidly reshaping the way asset managers trade and manage capital. In addition to industry‑leading security certifications, Copper has one of the strongest insurance coverages in the industry from an A+ rated insurer, positioning the firm as the partner of choice for institutions seeking to safeguard their assets.

DEPARTMENT/TEAM PURPOSE:

The Copper Marketing team executes on content, events, PR, product marketing and research aimed at facilitating lead generation and the growth of the brand. The team is collaborative, high‑energy, driven, and intellectual marketing professionals. We take our work, but not ourselves, incredibly seriously, embracing growth marketing, brand, and more with focus, creativity, precision, and relentless good humour.

ROLE PURPOSE:

The Product Marketing Team focuses on defining and communicating product information and value propositions. This department is responsible for product launches, crafting messaging and positioning, competitive research, and enabling sales teams with the right tools and collateral.

PRODUCT MARKETING MANAGER

As a Product Marketing Manager, you will play a critical role in defining and communicating the value of Copper’s products to clients and the market. You will own product positioning, messaging, and go‑to‑market strategies, ensuring our solutions resonate with target audiences and drive adoption. This role requires a strategic thinker with strong analytical skills and the ability to collaborate cross‑functionally.

KEY RESPONSIBILITIES:

• Conduct competitive analysis and market research, monitoring competitors’ features, pricing, positioning, industry trends, and regulatory changes.
• Build and maintain buyer personas and journey maps.
• Analyse customer feedback, usage data, and outcomes to inform product messaging and roadmap.
• Enable sales teams with high‑impact collateral, pitch decks, FAQs, training sessions, and objection handling scripts; lead regular enablement and update briefings.
• Train sales on product messaging, positioning, and market updates, ensuring commercial teams can articulate unique differentiators.
• Develop and execute GTM plans for launches, collaborating with Product, Marketing, and Growth teams on campaign execution and content creation.
• Support cross‑functional feedback loops with Product, Customer Success, and Growth for ongoing messaging refinement and roadmap alignment.
• Track and report launch results, campaign KPIs, and adoption metrics, making recommendations for continuous improvement.

SKILLS & EXPERIENCE:

• Proven experience in product marketing within fintech or financial services.
• Experience working in a fast‑paced environment.
• Strong understanding of institutional markets and digital assets is a plus.
• Exceptional communication and storytelling skills.
• Ability to synthesize complex information into clear, compelling messaging.
• Experience with sales enablement and GTM strategy.
• Analytical mindset with proficiency in market research and data interpretation.
• Experience or high interest in cryptocurrencies and the future of finance.

WHY COPPER?

At Copper, we keep innovation, openness, and curiosity at the centre of everything we do. Here, bold ideas get the spotlight; learning is constant, and diversity shapes our team from the ground up. Jump into a fast‑moving, dynamic team that loves a challenge and knows how to have fun along the way. Collaboration is just as important as results—you’ll be surrounded by smart, driven colleagues in London and across our APAC, Switzerland, UAE, and US offices. Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the adaptability of flexible working. Diversity and inclusion matter to us – they’re woven into Copper life. From employee‑led groups like Women at Copper to a committee focused on community and wellbeing, you’ll have a network that supports you from day one. Everyone’s voice matters.

Ready to make your mark, keep growing, and join a supportive, dynamic team? Copper’s the place.

BENEFITS (UK)

• Paid Time Off – a minimum of 35 days of paid time off per year, inclusive of annual leave and public holidays. Employees also receive one additional day of annual leave for each year of service.
• Comprehensive Medical Insurance – inclusive of dental, optical, audiology, and mental health coverage, with medical history disregarded.
• Life Insurance.
• Enhanced Pension Contributions – includes an enhanced employer matching contribution.
• 24/7 Employee Assistance Programme (EAP).

INTERVIEW PROCESS

Our interview process is designed to be thoughtful, efficient, and engaging. While specific steps may vary slightly depending on the role, the typical journey includes:

• Initial Screening – a brief conversation with the Talent Acquisition team to explore your background, motivations, and alignment with the role.
• Technical Interview – a virtual session conducted via Microsoft Teams, where you’ll engage with team members to discuss relevant skills, problem‑solving approaches, and technical experience.
• In‑Person Interview – a conversation focused on team dynamics, collaboration style, and any final technical questions. This may be with cross‑functional peers or leadership.

Additional steps may be added based on the role’s complexity or seniority. We aim to keep the process transparent and respectful of your time.

EEO STATEMENT

Copper is an equal opportunity employer. We embrace diversity and equal opportunities in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. So, bring us your experience, perspectives, and skills. It is in our differences that we will continue to grow and ensure Copper is transforming how institutional investors engage with digital assets. Copper is a Disability Confident Employer; please let us know if you have a disability. If you require assistance during the recruitment process, please highlight this to us and we will be happy to accommodate.