Product Marketing Manager

Sage; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial software company is seeking a Product Marketing Manager to tailor and implement marketing strategies in the UK. This role includes localising product messaging, leading launches, and collaborating with sales and marketing teams. Ideal candidates will have experience in SaaS or financial software marketing, strong analytical skills, and the ability to adapt global strategies for local market needs. The position offers hybrid working options and comprehensive benefits.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

Ongoing training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns

Qualifications

• Experience in product marketing within SaaS or financial software.
• Ability to adapt global marketing strategies for UK market.
• Strong communication and collaboration skills.

Responsibilities

• Localising and activating product marketing strategy in the UK.
• Leading UK product launches and go-to-market campaigns.
• Creating customer-facing content and enablement materials.
• Building partnerships with sales, marketing, and customer success teams.

Skills

Product marketing experience

Understanding of UK market

Strong storytelling skills

Proficiency in AI tools

Analytical skills

Education

Bachelor’s degree in Marketing or Business

Master’s degree preferred

Tools

Generative AI tools

Job description

Product Marketing Manager

Job Description:

At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. In this role, you’ll have the opportunity to shape the UK’s adoption of Sage’s next‑generation, AI‑powered solutions and make a tangible impact on how businesses grow and operate. You’ll join a collaborative, forward‑thinking team where innovation, inclusion, and empowerment drive everything we do.

We’re looking for a Product Marketing Manager, UK to help shape how we bring Sage’s AI‑first accounting, finance, operations, and HR & payroll offerings to the UK market. This role will be instrumental in driving the success of the Sage Intacct ecosystem of solutions, adapting global strategies to local market needs, and ensuring our products truly resonate with UK businesses.

Reporting to the Director, Product Marketing International, you’ll be at the heart of go‑to‑market strategy, leading launches, developing impactful messaging, and representing the voice of the UK customer. You’ll collaborate with global product marketing, routes to revenue, regional sales, enablement, and performance marketing teams to drive adoption, demand, and revenue growth.

Location – Hybrid, 3 days per week out of London or Winnersh Office.

Key Responsibilities

What Will I Be Doing?

You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK.

• Localising global product positioning, messaging, and value propositions to reflect UK customer needs, regulations, and business practices.
• Leading UK product launches and collaborating on go‑to‑market campaigns that deliver measurable impact.
• Creating customer‑facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
• Equipping sales teams with competitive intelligence, objection‑handling guidance, and product insights.
• Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.
• Gathering and analysing customer, market, and competitor insights from the UK market to inform strategy and influence the global roadmap.
• Acting as the voice of the UK customer, ensuring product‑market fit and local relevance.
• Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

What We’re Looking For

We’re seeking a strategic, collaborative, and insight‑driven marketer who can blend global direction with local expertise.

You’ll Bring

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
• Strong storytelling, communication, and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go‑to‑market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.