Product Marketing Manager

Statista GmbH; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading business data platform in London seeks a Product Marketing Manager to support its core Platform and Connect business. The role involves managing product launches, creating compelling messaging, and executing demand generation campaigns. Ideal candidates will have 4+ years in product marketing, exceptional writing skills, and the ability to collaborate across teams in a fast-paced, hybrid environment. Join our diverse team and help us empower decision-making globally.

Benefits

Work from abroad 10 days a year

Hybrid work and flex-time

Mental health support with OpenUp

Qualifications

• 4+ years in product marketing experience or related experience at a startup or tech company.
• Exceptional writing across all formats, requiring minimal editing.
• Comfortable navigating ambiguity and working cross-functionally.

Responsibilities

• Own end-to-end GTM execution for product launches.
• Develop positioning and messaging for enterprise buyers.
• Create sales enablement materials and execute demand gen campaigns.

Skills

Product marketing experience

Exceptional writing skills

Ability to communicate technical capabilities

Self-starter

Data-driven decision making

Job description

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At Statista, we're all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.

Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.

We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters - keep writing it as part of our team.

Are you ready to join us?

Your Job

We're looking for a Product Marketing Manager to support both our core Platform business and our rapidly expanding Connect business. Connect brings Statista data directly into the tools where professionals work through APIs and integrations, including partnerships with AI platforms, enterprise software, and creative tools (current partners include Perplexity, Langdock, Microsoft Copilot, and Canva, with more to come).

You’ll context-switch between Connect partnership launches and Platform campaigns based on business priorities. One week you’re crafting technical messaging for developers, the next you’re creating sales enablement materials or executing demand gen campaigns. The team is small, the pace is fast, and you’ll take full ownership of your projects.

This role reports to the Global Head of Product Marketing and you’ll collaborate closely with our senior PMM who supports both Platform and Connect. You’ll work cross-functionally with design, content marketing, product teams, sales, and sales enablement.

You’ll thrive here if you: ship fast without constant direction, learn technical concepts quickly (APIs, RAG, MCP), write exceptionally well across formats, build strategy and execute it yourself, context-switch without losing quality, and obsess over outcomes (SQLs, pipeline, revenue) not just outputs.

Key Responsibilities

• Own end-to-end GTM execution for product launches, partnership activations, and campaigns across Platform and Connect. Build launch plans, create assets, coordinate cross-functional teams (product, design, content marketing, sales, partnerships), and drive adoption
• Develop positioning and messaging that translates technical capabilities (API, RAG, MCP) into compelling value propositions for enterprise buyers
• Create external sales enablement materials: pitch decks, one-pagers, case studies, ICP materials, FAQs, and integration guides
• Work with Sales Enablement on positioning and messaging—you’ll provide product information and client-facing assets; Sales Enablement handles internal training and materials
• Execute demand gen campaigns with Growth Marketing & CRM, developing core messaging and positioning frameworks, copy recommendations, and driving qualified leads and pipeline
• Support GTM activities for partnership launches and develop co-marketing strategies, create partner materials, and coordinate cross-functional activities
• Collaborate with design, content marketing, and community teams on campaign assets, whitepapers, blog posts, videos, event messaging, and thought leadership pieces
• Define use cases showing how customers leverage Statista data across industries, roles, and technical environments
• Build repeatable processes and playbooks as you execute. Create the structure the team needs while shipping work

Your Skills

• 4+ years in product marketing experience or related experience, ideally at a startup, scale-up, or high-growth tech company
• Exceptional writing across all formats (this is non-negotiable): sales materials, campaign copy, strategic narratives, technical documentation-your writing must be clear, compelling, and require minimal editing
• Ability to translate technical capabilities into compelling messaging, engaging both business and technical audiences
• A self-starter who takes ownership without constant direction and thrives in fast-paced environments
• Comfortable navigating ambiguity and making data-driven decisions
• Exceptional ability to work across teams, aligning marketing, sales, and product to drive adoption and market success
• Location: London (hybrid, 3 days/week in office)
• Excellent command of English equivalent to a native level is required

What we offer

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:

• Work from abroad 10 days a year (up to 30 if your family lives abroad)
• Hybrid work and flex-time
• International team and social events
• Free access to Perplexity Enterprise and all its amazing functionalities
• Career & training opportunities
• Attractive locations and modern offices
• Mental health support with OpenUp

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.