Product Marketing Manager

QA Ltd; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading learning services organization in the UK is seeking a Product Marketing Manager to drive positioning and messaging strategies for their products. The successful candidate will collaborate with product development, sales, and marketing teams to ensure successful go-to-market strategies. Strong B2B marketing experience, excellent communication skills, and digital marketing expertise are essential for this role, which offers competitive benefits including 27 days of annual leave.

Benefits

27 days annual leave plus bank holidays

Range of QA backed benefits

Qualifications

• Experience in B2B product marketing or brand marketing roles.
• Ability to work collaboratively in a fast-paced environment.
• Strong understanding of customer segmentation and competitive analysis.
• Excellent written and verbal communication skills.
• Analytical skills to interpret data effectively.

Responsibilities

• Drive positioning, messaging, and go-to-market strategies.
• Align product development with marketing efforts.
• Develop and execute go-to-market plans for product launches.

Skills

B2B product marketing experience

Brand marketing knowledge

Collaborative work ethic

Strong B2B marketing strategy understanding

Excellent communication skills

Digital marketing expertise

Analytical mindset

Experience with digital marketing tools

Tools

Salesforce CRM

Marketing automation tools

Analytics platforms

Job description

About The Role

Product Marketing Manager – London/Hybrid

Your role as Product Marketing Manager is to drive the positioning, messaging, and go-to-market strategies for our products. You will play a key role in aligning virtual instructor-led product development, sales, and marketing efforts to drive cross‑functional collaboration and GTM success.

Here’s some of what’s involved: creative storytelling, analytical thinking, and results‑driven professionalism – understanding customer needs and translating product value into the market. Develop and execute go‑to‑market plans for new product launches, ensuring alignment with business objectives.

Qualifications

• Experience in B2B product marketing, brand marketing, or related roles and ability to work collaboratively in a fast‑paced environment.
• Strong understanding of B2B marketing strategies, customer segmentation, and competitive analysis.
• Excellent written and verbal communication skills with a knack for storytelling.
• Experience with digital marketing, content creation, and campaign management.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Familiarity with Salesforce CRM, marketing automation tools, and analytics platforms is a plus.

About The Organisation

QA’s benefits include 27 days annual leave plus bank holidays, plus a range of QA backed benefits.

We are an equal‑opportunity employer, our rankings on The Inclusive Top 50 UK Employers List are a testament to this and we are proud to be a Disability Confident employer. Please let us know what reasonable adjustment, if any, you require.

If this is the role for you, please apply and one of our friendly recruitment team will be in touch with the next steps.

QA is headquartered in London & New York.

Learn more at QA.com

A little more about QA: QA is one of the largest learning services organisations in the UK, developing skills and capabilities for everyone from apprentices to business leaders. Headquartered in London, but with a nationwide network of state‑of‑the‑art training centres, QA Group is comprised of four fast‑growing divisions – Learning, Apprenticeships, Consulting and Higher Education – all of which deliver innovative and cutting‑edge skills solutions to UK organisations.

Apply now – here’s how! Simply hit the apply button. But if you want to know more or have any questions, please email [e-mail].