Product Marketing Manager

Fulcrum Global Technologies; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology firm in London is seeking a Product Marketing Manager to craft compelling value propositions and drive go-to-market strategies. The role involves collaborating with Product, Sales and Marketing teams while leveraging data for informed decision-making. The ideal candidate has 4–7 years of relevant experience and is proficient in product marketing within SaaS or legal-tech environments. This opportunity offers a full-time position with competitive benefits.

Benefits

401(k)

Best-in-class health insurance

Flexible schedule

Paid holidays + paid time off

Qualifications

• 4 – 7 years of experience in product marketing or related roles, ideally in SaaS enterprise software or legal-tech.
• Strong ability to craft clear, persuasive messaging from complex ideas.
• Proven track record leading cross‑functional initiatives with Product, Sales and Marketing teams.
• Excellent communication, storytelling and presentation skills.

Responsibilities

• Develop differentiated messaging and value propositions for buyer personas.
• Lead product launches, campaigns and feature rollouts.
• Conduct research on industry trends and customer needs.
• Create sales tools, pitch decks and case studies.
• Partner with Marketing to deliver product-driven content.
• Collaborate with Customer Success to showcase client success stories.
• Track adoption and campaign performance to optimize strategies.

Skills

Product Marketing

Messaging

Go-to-Market Strategy

Cross-functional Leadership

Analytical Mindset

Communication Skills

Tools

HubSpot

Salesforce

Marketo

Job description

About Fulcrum

We operate at the intersection of technology and law in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.

About the Role

We are seeking a Product Marketing Manager to own positioning, messaging and go-to-market strategy across our product portfolio. You’ll act as the bridge between Product Marketing and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel and decision-makers.

Key Responsibilities

• Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
• Go-to-Market Strategy: Lead product launches, campaigns and feature rollouts – driving awareness, adoption and revenue impact.
• Market & Competitive Intelligence: Conduct research on industry trends, customer needs and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
• Sales Enablement: Create sales tools, pitch decks, battlecards and case studies to equip Sales with compelling narratives that win deals.
• Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
• Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
• Metrics & Impact: Track adoption, campaign performance and market feedback to continuously optimize GTM efforts.

What We’re Looking For

• 4 – 7 years of experience in product marketing or related roles, ideally in SaaS enterprise software or legal‑tech.
• Strong ability to craft clear, persuasive messaging from complex ideas.
• Proven track record leading cross‑functional initiatives with Product, Sales and Marketing teams.
• Analytical mindset with experience leveraging data to guide decision‑making.
• Excellent communication, storytelling and presentation skills.
• Self‑starter comfortable working in a fast‑paced, entrepreneurial environment.
• The role would be based out of Hoffman Estates, IL, or London, England.

Nice to Have

• Experience in legal professional services or compliance industries.
• Background in content strategy, demand generation or sales enablement.
• Familiarity with CRM / marketing automation tools (HubSpot, Salesforce, Marketo, etc.).

Benefits

• 401(k)
• Best‑in‑class health insurance
• Flexible schedule
• Paid holidays + paid time off

Job Type

• Full‑time

Language

• English (Required)