Product Marketing Manager

Keywords Studios Plc; Camden Town; On-site; GBP 70,000 - 90,000; Part time

Job summary

A leading game development company is seeking an experienced marketing professional in Camden Town. You will define and execute marketing strategies for mobile games, leveraging your 10+ years of expertise to lead cross-functional teams and manage campaigns. Ideal candidates have substantial experience in the gaming sector and a Bachelor's degree in business or related fields. The role is a fixed-term contract with potential for renewal, requiring collaboration across global teams.

Qualifications

• 10+ years of experience in mobile marketing.
• 5+ years of experience in the gaming industry.
• Experience with major IPs like Star Wars or Marvel.

Responsibilities

• Define marketing objectives and go-to-market plans.
• Conduct market and consumer research.
• Lead a cross-functional team and campaigns.

Skills

Mobile marketing knowledge

Product marketing experience

Brand marketing experience

Analytical skills

Project management skills

Education

Bachelor’s Degree or equivalent in business or related field

Job description

Responsibilities

• Define longer‑term marketing objectives and strategy, develop and execute go‑to‑market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
• Lead the cross‑functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development.
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post‑mortems to highlight insights for Growth & Studio team.
• Partner with finance and operations on budget management for brand programs.
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

Interview Process

• After reviewing your candidacy, we’ll invite you for the online interview via MS Teams with one of our Talent Acquisition Specialists.
• There will be a second interview with one of our Project Managers.
• For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
• At the end of our journey – hopefully you will receive an offer and become our new Keywordian!

Qualifications

• Bachelor’s Degree or equivalent in business or related field.
• At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
• At least 5+ years of experience in the gaming industry (ideally in mobile gaming).
• You have already worked on world‑class IPs such as Star Wars , Game of Thrones®, Marvel®, Transformers®, Pokémon or Dragon Ball®. All brands listed are trademarks or registered trademarks of their respective owners.
• Analytical marketer who can translate data into actionable insights.
• Experience managing a cross‑functional team in a large organization.
• Integrated Marketing experience including paid, owned, and organic channels.
• Strong project management skills.

Company Overview

Since 1998, we’ve been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video game developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally – Player Engagement – which is one of the fastest‑growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. Join us in our mission to build engaging player communities and offer outstanding experiences!

Benefits & Contract

Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for Core IP Games, part of a global leader in game development & publishing, and is contracted via Keywords Studios.

The position is open in multiple locations, UK among them, and involves hours that partially shift to align more closely with US business hours.