Product Marketing Manager

Sepura; Cambridge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Sepura in Cambridge is seeking a skilled Product Marketing Manager to drive messaging for TETRA and LTE solutions. The role involves collaborating across departments to support product launches and creating compelling value propositions for a diverse customer base.

The ideal candidate will have significant B2B and B2G product marketing experience, strong communication abilities, and a relevant degree. Join Sepura at a pivotal growth stage, with opportunities for international travel.

Qualifications

• Solid B2B and B2G Product Marketing experience, preferably in technology.
• Proven ability to work collaboratively and cross-functionally with a sales team.
• Excellent writing and communication skills to translate complex concepts.

Responsibilities

• Develop compelling messaging for product portfolios.
• Collaborate with teams for go-to-market strategies.
• Create content like whitepapers and SEO-optimized web assets.

Skills

Product Marketing experience

Excellent writing and communication skills

Collaboration skills

Technical understanding

Education

Business or Marketing Degree

Tools

SEO

Content Creation Tools

Job description

As Product Marketing Manager, you will play a critical role in the development of the Sepura growth story. You will define how our TETRA, Hybrid and LTE solutions are positioned, developing sharp and compelling messaging that our sales teams can win with and our customers trust.

Working closely with Product, Sales, and Marketing, you will translate real‑world operational needs into practical messaging frameworks and content deployable both direct to market and through our channel partners.

Come and join Sepura Ltd at an exciting time of growth and progress your career within this innovative technology company, based in Waterbeach, Cambridge.

Role

This is a fantastic opportunity to join Sepura and provide the crucial link between Product, Marketing, Sales, Channel Partners, and our Customers.

Responsibilities Will Include

• Positioning & Messaging
• Craft compelling, differentiated messaging and value propositions for Sepura’s portfolio of mission‑critical communication solutions.
• Tailor messaging to resonate with diverse customer segments across public safety (e.g. police, fire, emergency services) and business‑critical commercial sectors (e.g., utilities, transportation, mining).
• Develop and maintain messaging frameworks, product narratives, and elevator pitches that align with customer pain points, industry trends, and competitive dynamics.
• Define partner‑ready messaging frameworks and value propositions that can be consistently applied by Sales, Marketing and Channel Partners.
• Go‑to‑Market (GTM) Strategy & Execution
• Support product launches and feature rollouts, collaborating with Product, Sales, and Marketing.
• Define GTM strategy, messaging, and launch timescales in collaboration with Product, Sales, and Marketing.
• Collaborate with Marketing to support execution through consistent messaging, content and enablement assets across digital, social, and field channels.
• Integrated Marketing Collaboration

• Ensure messaging is consistently reflected across all touchpoints:
  • Content: Develop whitepapers, blog posts, case studies, and customer success stories.
  • Digital: Support creation of SEO‑optimised landing pages and product microsites.
  • Demand Generation: Contribute as SME to campaign strategy, webinar planning, and lead nurturing.
  • Channel: Develop partner‑ready versions of core messaging, content, positioning and value props.
  • Field: Identify where partner‑specific adaptation is required and feed future partner programme design.
  • Sales Enablement

• Equip the Sales team with high‑impact tools and collateral, including:
  • Sales presentations, product one‑pagers, competitive battlecards, objection handling guides, and customer solutions brochures.

• Contribute to sales training sessions and onboarding programmes to ensure deep understanding of product capabilities, positioning, and differentiation.
• Act as a strategic partner to Sales, gathering feedback and iterating on enablement materials.
• Customer & Market Intelligence
• Gather market size data and research key target markets to support strategic sales initiatives into new geographies and market sectors.
• Collaborate with Product, Sales, and Customer Support teams to gather voice‑of‑customer insights, win/loss analysis, and competitive intelligence.
• Translate insights into actionable buyer personas, segmentation strategies, and refined messaging.
• Monitor market trends, regulatory changes, and emerging technologies to inform product positioning and roadmap alignment.

In the near term, you may be required to support downstream enablement and partner‑related content needs. These activities are expected to inform the design of our future channel marketing capability.

Day‑to‑Day

Our customer base includes many different industries and markets around the world. Our complete TETRA and LTE solutions have been developed specifically for users in multiple sectors to face their critical communications challenges.

There is no such thing as a typical day here at Sepura. You will be supported by your manager and team, as well as collaborating with other departments across the business.

Activities You Will Be Responsible For Include

• Define messaging and positioning for TETRA and broadband solutions.
• Collaborate cross‑functionally with Product Strategy, Sales, and Marketing to support go‑to‑market strategies.
• Create content including whitepapers, case studies, and SEO‑optimised web assets.
• Support sales enablement with tools like presentations, battlecards, and training sessions.
• Gather market intelligence and customer insights to refine messaging and strategy.
• Measure performance of messaging and GTM activities, providing insights for continuous improvement.

This job involves some travelling, including internationally, so the successful applicant will have a full, clean driving licence, their own car and a valid passport. Travel expenses will be paid.

Must‑haves

What you need to succeed

• Solid B2B and B2G Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go‑to‑market strategies to launch and scale new solutions.
• Proven ability to work collaboratively and cross‑functionally, with experience of working closely with a sales organisation.
• Proven ability to take technical products and create, position and articulate compelling value propositions.
• Ability to quickly grasp technical features and customer needs.
• Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (public sector buyers, channel partners, end users).
• Experienced in creating content for assets such as whitepapers, one‑pagers, training materials, and webinar presentations.

Qualifications

• Business or Marketing Degree

Experience and Skills

• Several years’ B2G or B2B Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go‑to‑market strategies to launch and scale new solutions.
• Proven ability to work collaboratively and cross‑functionally, with experience of working closely with Sales.
• Proven ability to take technical products and uncover, position and articulate compelling value propositions.
• Ability to quickly grasp technical features and customer needs.
• Excellent writing and communication skills, capable of clearly translating complex concepts into compelling narratives for diverse audiences (engineering, public sector buyers, sales channels)
• Experienced in creating content for assets such as whitepapers, one‑pagers, training materials, and webinar presentations.

Nice to have

Qualifications

• Telecommunications, Electronics or Engineering Degree

Experience and Skills

• Background in a technical marketing role is a plus
• Mobile Computing Device experience in B2B markets is a plus.
• Industry experience in mission‑critical telecommunications is a plus