Product Marketing Manager

Michael Page (UK); Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A transport industry leader in Birmingham is seeking a Product Marketing Manager to lead end-to-end marketing and go-to-market strategies. The ideal candidate will have a strong background in B2B marketing, excellent analytical and communication skills, and a proven ability to develop and execute effective marketing strategies. This permanent position offers a competitive salary and a collaborative work environment with opportunities for career growth.

Benefits

Competitive salary

Opportunity in aviation sector

Career growth potential

Collaborative work environment

Comprehensive benefits package

Qualifications

• Experience within B2B Marketing.
• Proficiency in developing and executing marketing strategies.
• Knowledge of product positioning and branding techniques.

Responsibilities

• Develop and implement marketing strategies for products.
• Collaborate with teams to align marketing with business objectives.
• Conduct market research to identify trends and customer needs.
• Create compelling marketing content for product launches.
• Monitor and analyse marketing performance metrics.
• Develop and manage budgets for marketing projects.
• Provide marketing support to the sales team.
• Ensure brand messaging consistency across channels.
• Manage a Marketing Executive.

Skills

B2B Marketing

Analytical skills

Communication skills

Collaboration skills

Digital marketing tools

Product positioning

Education

Background in marketing, business, or related field

Job description

• Lead end-to-end product marketing and go-to-market for a transport leader.
• Operate at the intersection of product, commercial and brand leadership.

About Our Client

This opportunity is with a medium-sized organisation recognised in the transport industry. The company is known for its innovative approach to product development and its commitment to delivering high-quality solutions for its clients.

Job Description

• Develop and implement marketing strategies to promote products effectively within this sector.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Conduct market research to identify trends, customer needs, and competitive analysis.
• Create compelling marketing content to support product launches and campaigns.
• Monitor and analyse marketing performance metrics to optimise strategies.
• Develop and manage budgets for marketing projects and campaigns.
• Work closely with the sales team to provide marketing support and drive revenue growth.
• Ensure consistent brand messaging across all marketing channels.
• Responsible for managing a Marketing Executive.

The Successful Applicant

A successful Product Marketing Manager should have:

• A background in marketing, business, or a related field.
• Experience within B2B Marketing.
• Proficiency in developing and executing marketing strategies.
• Strong analytical skills to interpret market data and performance metrics.
• Excellent communication and collaboration skills.
• Proficiency in digital marketing tools and platforms.
• Knowledge of product positioning and branding techniques.

What's on Offer

• Competitive salary
• Opportunity to work in the aviation sector.
• Permanent position with career growth potential.
• Collaborative and innovative work environment.
• Comprehensive benefits package to be confirmed.

If you are ready to take the next step in your career as a Product Marketing Manager, apply today to join this exciting opportunity in a B2B Aviation industry.