Product Marketing Analyst

Amplience; Liverpool, Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading content management company in Liverpool is seeking a Product Marketing Analyst to drive data analytics and market insights. The ideal candidate will have experience in B2B SaaS, capable of handling competitive landscape monitoring and performance analysis. Excellent communication and collaboration skills are essential. Benefits include a pension scheme, enhanced leave options, and flexible working arrangements.

Benefits

Pension Scheme

25 days annual leave

Enhanced Maternity Leave

Birthday Leave

Company-Wide Recharge Days

Qualifications

• Experience in a B2B SaaS or martech environment is ideal.
• Ability to turn data into actionable insights is necessary.
• Strong understanding of competitive analysis and market segmentation.

Responsibilities

• Own competitive landscape monitoring and track product capabilities.
• Measure performance of launches and product marketing initiatives.
• Partner with Product to synthesize customer feedback into actionable insights.

Skills

Data analysis

Market analysis

Communication skills

Collaboration

Data visualization

Education

2-4 years experience in product marketing or related field

Tools

Salesforce

HubSpot

Google Analytics

Power BI

Tableau

Job description

What to Expect

As a Product Marketing Analyst, you’ll be the analytical heartbeat of the Product Marketing & Enablement (PM&E) team — turning data, insight, and feedback into actionable intelligence that sharpens Amplience’s product positioning, messaging, and go-to-market effectiveness.

You’ll work cross-functionally with Product, Sales, and Marketing teams to identify market opportunities, track competitive movements, analyse performance, and provide the insights that help shape both strategy and execution.

This role is ideal for someone who loves digging into data, storytelling with insight, and translating complexity into clarity.

Key Responsibilities

Competitive Intelligence & Market Analysis

• Own Amplience’s competitive landscape monitoring. Track product capabilities, pricing models, and market trends to inform positioning and messaging frameworks.
• Maintain and evolve competitive battlecards, win / loss summaries, and trend reports for product marketing, sales and product teams.
• Track usage and performance of Sales Enablement assets — including content utilisation, engagement, and win rate impact.
• Partner with Copywriter and PMM to turn win / loss data into customer narratives and competitive stories.

Product & Launch Analytics

• Measure the performance of launches and product marketing initiatives, including feature adoption, website analytics for product and solution pages, and engagement with enablement assets.
• Work with various stakeholders to build dashboards and share insights that connect marketing and product performance.

Customer & Product Feedback Loop

• Partner with Product to synthesize customer feedback, NPS data, and usage metrics into actionable insights that influence roadmap and prioritisation.
• Identify recurring themes that signal opportunity or risk.

Persona & Market Validation

• Support persona development through data and research — validating audience segments, use cases, and vertical opportunities.

Insight Communication

• Present findings clearly and visually to stakeholders, creating concise, actionable insight packs for PM&E, Product, and Sales leadership.

Collaboration & Cross-Functional Alignment

• Work hand-in-hand with Product Marketing Manager to feed insights into launch planning, positioning updates, and content priorities.
• Partner with the Copywriter and Designer to inform messaging and creative direction with data-led evidence.

What You’ll Bring (Skills, Experience & Mindset)

Experience & Technical Skills

• 2–4 years’ experience in product marketing, market intelligence, or data analysis — ideally in a B2B SaaS, martech, or ecommerce environment.
• Proficiency with data and analytics tools (e.g. Salesforce, HubSpot, Google Analytics, G2, Power BI, Tableau, Mouseflow, or Looker).
• Proficient with tools such as Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
• Demonstrated ability to turn quantitative and qualitative data into insight-driven recommendations.
• Strong understanding of competitive analysis, market segmentation, and customer journey analytics.
• Skilled in data visualisation and storytelling — able to make insights accessible and actionable for non-technical audiences.
• Familiarity with SEO, web analytics, and content performance metrics (helpful for analysing product marketing website and asset performance).
• Experience gathering and synthesising customer feedback (NPS, G2, interviews, win / loss, usage telemetry) into concise summaries.
• Comfort managing and maintaining internal knowledge dashboards or competitive intelligence repositories.
• Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.

Mindset & Attributes

• Curious and commercially minded : you want to know not just what happened, but why — and what we should do next.
• Structured and detail-oriented : you’re meticulous with data accuracy, but able to step back and see the bigger narrative.
• Collaborative by default : you thrive in cross-functional environments, working fluidly with Product, Sales, Marketing, and Design.
• Communicative and confident : you can explain complex findings clearly and influence decisions with data-backed arguments.
• Adaptable and proactive : you enjoy working in a fast-moving environment where priorities evolve quickly.
• Mission-driven : you care about helping Amplience deliver on its vision — redefining how content powers commerce through insight and intelligence.

What Success Looks Like

• PM&E and Product teams rely on your dashboards, battlecards, and reports as the single source of truth for market and performance insight.
• Product launches and messaging updates are grounded in evidence, not assumption.
• You can clearly demonstrate how your insight has influenced a change in positioning, roadmap, or enablement focus.
• Stakeholders across Product, Sales, and Marketing cite your work as critical to understanding “what’s working” and “what’s next.”

Benefits

Pension Scheme

• Auto‑enrolled after 3 months' service
• Salary sacrifice scheme to maximise tax efficiency
• 5% employee contribution, matched by 5% from Amplience
• Pension broker : Titan Group (offers financial advice)
• Pension provider : Aegon (moved from Aviva in 2024)

Annual Leave

25 days paid holiday as standard

Length of Service Entitlement

UK Team Entitlement

• 3+ years continuous service | 26 days annual leave entitlement
• 4+ years continuous service | 27 days annual leave entitlement
• 5+ years continuous service | 28 days annual leave entitlement
• 6+ years continuous service | 29 days annual leave entitlement
• 7+ years continuous service | 30 days annual leave entitlement

Enhanced Maternity Leave

• 12 weeks full pay
• 12 weeks at 50% pay
• 15 weeks at statutory maternity pay (SMP)
• 13 weeks unpaid

Enhanced Paternity Leave

• 2 weeks full pay

Sick Pay

• Up to one month’s full pay per calendar year (at company discretion, with medical certificate)

Study Leave

• 5 days for employees on accredited long-term courses (12+ months)

Birthday Leave

• One paid day off during your birthday month

Company-Wide Recharge Days

• One day off per quarter for the whole business – rest, recharge, and reset
• All roles are laptop-enabled
• Working arrangements agreed with your line manager
• Freedom Fridays : Finish early on Fridays to support work-life balance (full‑time employees only)

Holiday Buy Scheme

• Purchase up to 5 extra days per year, repaid through salary deductions

Cycle to Work Scheme

• Save on bikes & accessories via tax‑efficient payments (Blackhawk Network)

Tech Scheme

• Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)

Season Ticket Loan

• Advance loans available for travel tickets, repaid via payroll

Charity / Volunteer Days

• Up to 3 paid days a year for volunteering or charity work

Payroll Giving (CAF – Give As You Earn)

• Tax‑free donations to UK charities, directly from your salary

Eyecare

• Reimbursement for a standard eye exam every two years

Employee Referral Bonus

• £1,200 / €1,400 / $1,500
• 50% paid at 4 months, 50% at 7 months post‑hire

Security Notice

Fraudsters are always looking to take advantage of people searching for a job online. In part, this is because job listings are the ideal place to exploit a job seeker’s vulnerability. Amplience takes the security and safety of your personal data very seriously.

Amplience will never use third‑party messaging services such as Telegram, WhatsApp, Messenger, Snapchat, WeChat, etc. to communicate with you. If you are using any other website or messaging application, even if it looks like Amplience, then it will likely be fraudulent. In that case, please notify us at [e-mail].

About Amplience

At Amplience, we’re transforming how the world’s leading brands create, manage, and deliver content. We provide a powerful, unified platform spanning CMS, DAM, and Content Supply Chain solutions — built to help retailers move at the speed of ideas.

Headquartered in the UK and backed by two world‑class private equity partners, we’re a 150‑strong team driving innovation for more than 500 global brands. Our technology helps retailers and brands rethink how content powers commerce, streamlining every step of the content lifecycle — from the initial spark of an idea to the final moment of delivery.

Our vision is bold : A world where content moves at the speed of ideas.

Our mission is clear : To redefine how content powers commerce by optimising the entire content supply chain — from ideation to execution.

We work with some of the most respected brands in retail and lifestyle, including: Converse, Under Armour, Crate & Barrel, Tapestry, Ulta Beauty, Gap, Columbia, John Lewis, Boots, Otto, Frasers Group, JD Sports, Armani, Mars, ASDA, Primark, and Argos.

As we scale, our focus is on deepening partnerships, expanding across brand portfolios, and unlocking new value through innovation and cross‑selling opportunities.

Our Hiring Process

We understand that finding the right fit is a two‑way conversation, so we strive to make our hiring process transparent, respectful of your time, and clear at every stage.

While the specific steps may vary depending on the role, our process typically begins with an introductory conversation with our People team, followed by a meeting with the hiring manager. At this stage, you’ll learn more about the role, the team, and the journey ahead.

The hiring manager will outline what to expect, including opportunities to meet cross‑functional peers, key stakeholders, and members of our leadership team.

Most roles include a panel interview and a short presentation, designed to give you the chance to showcase your thinking, approach and suitability for the role. We conclude with a 15‑minute culture alignment conversation with the relevant department head, typically a member of our executive leadership team.

Throughout the process, we’re committed to open communication, timely feedback, and creating a positive candidate experience at every touchpoint.

Diversity & Inclusion at Amplience

At Amplience, we believe the best ideas come from a diverse mix of minds, backgrounds, and experiences. That’s why we’re committed to building an inclusive workplace where everyone feels they belong and can thrive.

Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity or expression, age, disability, or protected veteran status.

We actively foster a culture where individuality is not just accepted but celebrated.

We encourage every team member to bring their whole self to work because when people feel safe to express themselves, they do their best work.

It’s the diversity of thought, experience, and perspective that fuels our ability to grow, innovate, and stay relevant. If you’re looking to be part of a company that values impact over hierarchy and creativity over conformity, Amplience might be the place for you.