Product Manager (Web2App)

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A dynamic technology firm in the United Kingdom seeks a proactive Product Manager to lead its Web2App direction. The successful candidate will analyze web-to-app flows and improve user conversion rates. With a minimum of 2 years in product management or analysis, candidates should possess strong understanding of performance marketing and data analysis skills. This role entails collaboration across teams to optimize landing pages and enhance user experience based on data-driven decisions.

Qualifications

• 2+ years of experience as PM/PO or Growth/Product Analyst.
• Strong understanding of web2app funnels and performance marketing.
• Comfortable working with data; SQL is a plus but solid product analytics is enough.

Responsibilities

• Analyze current web-to-app flows and conversion metrics.
• Develop and test hypotheses to improve conversion rates.
• Build and optimize landing pages tailored to different traffic segments.

Skills

Product Management

Performance Marketing

User Experience (UX)

Data Analysis

Tools

GA4

Amplitude

Appsflyer

Adjust

Job description

We’re looking for a proactive Product Manager to lead our Web2App direction.

What You’ll Do

• Analyze current web-to-app flows, touchpoints, and conversion metrics
• Develop and test hypotheses to improve conversion rates at every stage of the user journey.
• Build and optimize landing pages tailored to different traffic segments and sources.
• Collaborate with marketing on offers, creative testing, and funnel improvements.
• Enhance first-session UX in the app based on user behavior coming from the web.
• Work with analytics tools (GA4 / Amplitude / Appsflyer / Adjust)
• Generate ideas and take full ownership of hypothesis execution end-to-end.
• Collaborate closely with designers, developers, marketing, and BI teams.

Who You Are

• 2+ year of experience as PM/PO or Growth/Product Analyst.
• Strong understanding of web2app funnels and performance marketing.
• Comfortable working with data; SQL is a plus but solid product analytics is enough.
• Good UX sense and ability to justify decisions using data rather than intuition.
• Fast at generating hypotheses and even faster at validating them.
• Understands A/B testing principles, including statistical validity.
• Great communicator and ownership-driven.