Product Manager, UK (Hybrid Role)

tonies UK Ltd.; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading interactive audio platform for children is seeking a dynamic product leader in London. This role involves managing the UK’s product portfolio, executing go-to-market strategies, and optimizing the product range. Ideal candidates will have experience in product management, strong analytical skills, and proven project management abilities. The position offers a hybrid working model and various family and lifestyle perks.

Benefits

Hybrid working model

30 days annual leave

Private medical insurance

Competitive salary

Learning and development budget

Qualifications

• Experience in product management, marketing, or related fields, ideally in consumer goods.
• Strong analytical skills to interpret complex data.
• Proven project management skills in cross-functional teams.

Responsibilities

• Develop and implement the product portfolio strategy.
• Analyze market trends and generate actionable insights.
• Optimize product performance across their lifecycle.
• Lead go-to-market strategies for new products.

Skills

Product management experience

Analytical skills

Project management

Collaboration and communication

Adaptability in fast-paced environments

Tools

Planogram tools

Job description

About tonies

tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

What we are looking for

• Experience within product management, product marketing, category management or a related field ideally in consumer goods, management consulting or an scale-up omnichannel business
• Strategic thinking with strong analytical skills to interpret complex market and business data and translate them into actionable strategic and commercial actions
• Proven project management skills, successfully leading and executing cross-functional projects in dynamic environments
• Experience in using common planogram tools
• Strong collaborator and communicator, experienced in aligning diverse cross-functional teams, fostering teamwork to achieve shared goals
• Comfortable working in a fast-paced environment, applying problem-solving skills to adapt to new business situations

Why tonies?

Flexibility – Hybrid working with two days in the London office, up to 30 days working abroad, and Summer Hours (June-August).

Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.

Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity

At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.

The Recruitment Process

• Intro call with the People & Culture talent team
• Virtual call with the Hiring Manager
• An in-person case study interview with the Hiring Manager
• Final stage with key peers and General Manager

Ready to join us? Apply today to help us create joyful moments for children and families worldwide.

Good to know

You as part of tonies

Are you passionate about inspiring parents to provide screen-free entertainment to children? If so, read on! We are looking for a dynamic product leader who will be responsible for managing the UK’s product portfolio, drive go-to-market strategies for new innovations, and provide guidance on optimising the range for local commercial functions. This role combines strategic product management, hands-on-execution of new launches, and day-to-day optimisation of our portfolio. The candidate will manage a large, multi-category product portfolio, working on both local and global launches. You will collaborate closely with global and local Content & Licensing teams as well as local Marketing, Retail, Operations & Finance teams - all with the aim to create the best possible portfolio for our little listeners.

What makes our software development unique:

Your tasks and responsibilities will include

• Development and implementation of Portfolio Strategy: You own and manage the product portfolio for the UK and are responsible for aligning it with global strategies and goals by working closely with central product, content, and licensing teams.
• Market Analysis and Competitor Monitoring: You analyse market trends, customer, retail and competitor data to generate actionable insights that drive continuous improvement of the product portfolio.
• Continuous Portfolio Optimisation: By tracking the performance metrics for your products across their lifecycle, you identify opportunities for growth and profitability. You work closely with commercial & operational teams to execute these successfully.
• Spearheading local content development: You collaborate closely with local licensing and local content teams to identify and evaluate new product and content opportunities that align with market demand and business strategy.
• Category Management: You work closely with local channel owners to advise on the best range for their channel or retail partner to maximise sales & performance.
• Lead go-to-market strategy for new products & categories: You are responsible to lead the launch of new products in the UK market by working closely with global and local teams. This includes assessing feasibility, providing feedback that supports local market needs & growth plans, project managing the launch, pricing analysis and performance tracking after go-live.