Product Manager (Tactical Campaign)

ELP Consult Ltd.; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading car manufacturer agency is looking for a Product Manager to develop and execute go-to-market strategies for vehicle models. This role requires solid experience in the automotive industry, specifically within OEMs, and includes responsibilities such as market research, pricing strategy, and collaboration with sales and marketing teams. If you have over 10 years of relevant experience and a drive for success, this position offers a chance to impact the market significantly.

Qualifications

• 10 years’ experience in automotive industry, preferably with OEM.
• 3 years’ experience in tactical campaigns with proven results.
• Strong understanding of retail consumer finance.

Responsibilities

• Develop and execute go-to-market strategies for vehicle models.
• Conduct market research and competitive analysis.
• Define target customer segments and create value propositions.

Skills

Market research

Sales strategy

Cross-functional collaboration

Pricing strategy

Customer segmentation

Education

Relevant degree or qualification

Job description

Product Manager (Tactical Campaign) - Car Manufacturer

Full time | ELP Consult Ltd. | United Kingdom

Posted On 16/01/2026

Job Information

Manufacturing

Work Experience 5+ years

City Chiswick Park

Province City of London

Postal Code W4

Job Description

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

Responsibilities

• Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
• Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
• Define target customer segments and create value propositions tailored to retail and fleet customers.
• Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to align product strategies with revenue goals.
• Develop pricing, packaging, and promotional strategies to drive sales and profitability.
• Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
• Track and analyse launch performance, sales data, and customer feedback, andrecommend improvements.
• Manage cross-functional stakeholders to ensure on-time, on-budget execution of GTM initiatives.

Requirements

• Ideally 10 years’ experience working within an OEM.
• Ideally 3 years’ experience working in tactical campaign area and have good performance in promoting cars.
• Strong understanding of retail consumer finance essential
• With experience across some of the core responsibilities
• Ideally with a relevant degree or qualification.
• Strong sales target driven and entrepreneurial spirit with good business acumen.