Product Manager - Content Ecosystem

NetEase Games; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading global online services company is seeking an individual to build and manage the product content ecosystem. Responsibilities include planning marketing campaigns and optimizing player UGC operations. Ideal candidates should have a Bachelor's degree, experience in overseas content operations, and a strong understanding of content ecosystems. This role is essential for driving business growth from a user-centric perspective.

Qualifications

• Ability to use English as a working language.
• Experience in overseas content creator operations.
• Deep understanding of content creation ecosystems.

Responsibilities

• Build the product content ecosystem and plan marketing campaigns.
• Manage player UGC ecosystem and optimize operation strategies.
• Monitor content operation data and enhance business objectives.
• Establish relationships with content creators and conduct user research.

Skills

Content comprehension

User empathy

Project leadership

Data-driven approach

Education

Bachelor's degree

Job description

AsaleadinginternettechnologycompanybasedinChina,NetEase,Inc.(NASDAQ:NTESandHKEX:9999,“NetEase”)providespremiumonlineservicescenteredaroundcontentcreation.Withextensiveofferingsacrossitsexpandinggamingecosystem,theCompanydevelopsandoperatessomeofChina’smostpopularandlongest-runningmobileandPCgames.Poweredbyindustry-leadingin-houseR&DcapabilitiesinChinaandglobally,NetEasecreatessuperiorgamingexperiences,inspiresplayers,andpassionatelydeliversvalueforitsthrivingcommunityworldwide.Byinfusingplaywithcultureandeducationwithtechnology,NetEasetransformsgamingintoameaningfulvehicletobuildamoreentertainingandenlightenedworld.

NetEase’sESGinitiativesareamongthebestintheglobalmediaandentertainmentindustry,earningitadistinctionasoneoftheS&PGlobalIndustryMoversandan“A”ratingfromMSCI.Formoreinformation,pleasevisit:http://ir.netease.com/

Responsibilities

• Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
• Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channelplayer ecosystem operation plans, and drive implementation.
• Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
• Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.

Qualifications

• Bachelor's degree or above, with the ability touse English as a working language;
• Experience in overseas content creator operations and building overseas content ecosystems is preferred.
• Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
• Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
• Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.