Product Manager

Dignity; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading funeral service provider in Maidenhead is seeking a Product Manager to own the digital product experience for pre-paid funeral plans. This role involves defining the product roadmap, driving commercial performance, and collaborating cross-functionally to enhance customer journeys. Candidates should have a strong background in digital product management and agile delivery. The position offers a competitive salary of up to £80,000 with additional benefits including annual leave and healthcare.

Benefits

25 Days Annual Leave + Bank Holidays

Annual Company Bonus

BUPA Private Healthcare

Company Pension

X2 Life Assurance

Free On-site Parking

Qualifications

• Proven experience in digital product management, ideally within e-commerce or financial services.
• Demonstrated success in managing end-to-end product journeys.
• Experience working with cross-functional teams and managing complex system integrations.

Responsibilities

• Define and deliver the product roadmap for digital platforms.
• Translate strategic objectives into actionable plans that boost conversion rates.
• Monitor and report on key product KPIs and provide actionable insights.

Skills

Digital product management

Agile delivery

Cross-functional teamwork

Commercial acumen

Data-driven decision-making

Education

Degree-level education in Product Management, Business, Computer Science, UX Design, or a related field

Job description

Product Manager (Pre-Paid Plan Products)

Contract: Full-Time, Permanent

Location: Maidenhead, Berkshire (Hybrid flexible, 3 days office)

Salary: Up to £80,000 per annum

Shape the future of digital customer journeys at Dignity Funerals.

Are you a commercially minded, technically capable product leader who thrives in cross‑functional environments? Dignity Funerals is seeking a Product Manager to own the end‑to‑end digital and systems product experience for both the Simplicity Cremations and Dignity Funeral Plans websites. This is a pivotal role, responsible for delivering seamless, compliant, and high‑converting customer journeys for pre‑paid funeral plans and at‑need cremations.

What you’ll be doing

• Own the Product Vision: Define and deliver the product roadmap for our digital platforms, covering every step from lead capture and online purchase to account management, finance/ERP integration, and self‑service portals.
• Drive Commercial Performance: Translate strategic objectives into actionable plans that boost conversion rates, revenue growth, and regulatory compliance (FCA‑regulated products).
• Collaborate Cross‑Functionally: Work closely with Marketing, Sales, Compliance, Finance, IT, and Development to ensure a seamless customer experience and support business growth.
• Optimise & Innovate: Lead a team of developers (internal and external), manage agile delivery, and drive continuous improvement through A/B testing, funnel optimisation, and regular performance reviews.
• Ensure Compliance: Oversee all aspects of digital compliance, including legal statements, product disclosures, FCA wording, audit trails, and system governance.
• Measure Success: Monitor and report on key product KPIs, conversion rates, order value, lead quality, cost per acquisition, and more, providing actionable insights to the senior leadership team.

What we’re looking for

• Proven experience in digital product management, ideally within e‑commerce, financial services, or regulated consumer products.
• Demonstrated success in managing end‑to‑end product journeys, from acquisition funnels to fulfilment and servicing.
• Strong background in agile delivery, team leadership, and iterative product improvement.
• Experience working with cross‑functional teams and managing complex system integrations (CRM, ERP, finance).
• Familiarity with FCA‑regulated products and digital compliance requirements.
• Commercial acumen, data‑driven decision‑making, and a passion for building customer‑centric digital experiences.
• Degree‑level education in Product Management, Business, Computer Science, UX Design, or a related field. Agile/Scrum/Product Owner certifications are desirable.

What you get from us

• Competitive annual salary of £80,000.
• 25 Days Annual Leave + Bank Holidays.
• Annual Company Bonus.
• BUPA Private Healthcare (Self).
• Company Pension.
• X2 Life Assurance.
• Free On‑site Parking.

Why join us

• Impact: Play a key role in shaping the digital future of a respected national brand.
• Autonomy: Own the product vision and drive meaningful change across critical commercial platforms.
• Collaboration: Work with talented teams across the business to deliver best‑in‑class customer journeys.
• Growth: Be part of a forward‑thinking organisation committed to innovation and continuous improvement.

To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.

About Us

We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.

Now we are building the UK’s leading end‑of‑life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well.

Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end‑of‑life care. Here to help, whenever you need.

FCA Statement

We are regulated by the FCA, therefore, some roles may be subject to background checks.

Equality, Diversity and Inclusion Statement

We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.