Product Manager

Viber; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading communications platform in the UK is looking for a skilled Product Manager to drive the development of Business Messages. You will lead strategic planning and execution, working closely with key markets to enhance product adoption. Ideal candidates will have over 5 years of experience in product management, a deep understanding of messaging, and a strong background in APIs. This role offers a unique opportunity to impact the product roadmap significantly.

Qualifications

• 5+ years of product management, consulting, or technical experience.
• Experience with Messaging/CPaaS or OTT channels.
• Strong understanding of competition and market challenges.

Responsibilities

• Lead the strategic planning and execution of Business Messages.
• Define and execute a multi-quarter roadmap aligned to growth.
• Oversee the product lifecycle from ideation to launch.

Skills

Product management

APIs and B2B services

Market trends analysis

Cross-functional leadership

Data analysis

Messaging knowledge

Education

Bachelor's degree in business, marketing, engineering, or related field

Master's degree or Ph.D. in technology or business-related field

Job description

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Description

At Viber, we connect people-no matter who they are or where they are from. We dedicate ourselves to providing added value to communication - from private and group chats to audio and video calls to the ability to follow and contact brands, businesses, and celebrities. Viber is a super-app and an all-in-one platform for everything communications-based, with many different business and financial services, including payment solutions for users to make transfers, purchases, and much more!

We're looking for a talented product manager to drive the development of one of our key revenue driving products: Business Messages. This is a highly influential role that significantly impacts the success and roadmap of the product.

As a Product Manager for Business Messages, your primary mission is to lead the strategic planning and execution of our product portfolio to connecting people and businesses in 1:1 chats. The role and team focuses on developing tools tailored to drive revenue and adoption across key markets via direct and third-party integrations. This position requires a seasoned professional with a strong background in product management, a deep understanding of messaging, and the value it brings from a commercial perspective and user perspective.

Responsibilities

• Be a subject matter expert in the world of business messaging
• Drive Viber Business Messaging vision by understanding the competitive landscape including WhatsApp, Apple Messages for Business, RCS RBM, and SMS in order to position Viber as a leader in key markets.
• Define and execute a multi-quarter roadmap aligned to growth, reliability, and monetization OKRs for Business Messages together with the Product Lead.
• Work with external CPaaS/aggregators and enterprise companies on integrations, co-launches, and enablement. Partner with Sales, Support, and Customer Success to scale adoption.
• Oversee the entire lifecycle of the product, from ideation and concept development to launch and ongoing optimization.
• Conduct market and user research to identify trends and opportunities from partners and businesses using Business Messages.
• Gather and analyze feedback and requests from partners and businesses, to better inform product decisions and our long-term roadmap.
• Set and monitor key performance indicators (KPIs) related to business message solutions within Viber to assess product performance to inform and improve the product.

Requirements

• 5+ years of product management, consulting, co-founder, or technical experience including strong background in APIs and B2B services.
• Experience in Messaging/CPaaS or adjacent OTT channels including domain expertise in: deliverability, onboarding, template/policy workflows, consent and opt-in rules.
• Strong understanding of market trends, competition, and the unique challenges and opportunities for Viber.
• Demonstrated success in developing and executing product strategies that drive business growth, specifically within the context of messaging applications.
• The ability to drive cross-functional leadership with Engineering, Design, Data, Sales, Support, Policy/Legal.
• Experience in data analysis and utilizing key performance indicators (KPIs) for monitoring product performance and user engagement.
• Bachelor's degree in business, marketing, engineering, or a related field. A master's degree or Ph.D. in a technology or business-related field is a plus.
• Experience in Agile methodologies is a plus.