Product-Led Growth & Marketing Insights Lead

Katie Bard; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading technology organisation in Birmingham is looking for a Product-Led Growth & Marketing Insights Lead to drive commercial outcomes through data-informed strategies and behavioural analytics. This pivotal role involves embedding a PLG framework, leading conversion rate optimization efforts, and managing a Digital Marketing Officer. Candidates should have over 5 years of experience in growth marketing, strong analytical capabilities with tools like GA4 and HubSpot, and an understanding of AI for product-led growth. The position offers a hybrid working model requiring 2 days in the office.

Qualifications

• 5+ years in growth marketing, PLG marketing, CRO, digital optimisation or product marketing.
• Strong analytical capability with tools like GA4 and HubSpot.
• Experience running A/B tests and funnel analysis.

Responsibilities

• Develop and embed a PLG framework across core products.
• Own dashboards and reporting across various analytics tools.
• Lead experimentation across websites and onboarding flows.

Skills

Growth marketing

CRO

Digital optimisation

Strong analytical capability

Cross-functional communication

Tools

GA4

Looker

HubSpot

Job description

Product-Led Growth & Marketing Insights Lead

Birmingham

Hybrid

2 days per week in office

Our client are a leading technology organisation undergoing an exciting period of digital transformation and sustained growth. They deliver innovative solutions across complex environments and are committed to building products and services grounded in data, user behaviour, and measurable impact.

This is a pivotal role that blends deep insights, behavioural analytics, CRO, and Product-Led Growth (PLG) principles. You will shape how users adopt, activate, and experience our digital products, driving commercial outcomes through data-informed strategy and experimentation.

The role

Product-Led Growth (PLG) Strategy :

Develop and embed a PLG framework across core products.

Use behavioural insights to define activation, adoption, and retention triggers.

Partner with Product, UX, and Engineering teams to align product evolution with growth objectives.

Shape guided onboarding, nudges, and in-product messaging that increase user value.

Deep Insights, Data & Performance Analytics :

Own dashboards and reporting across GA4, Looker, HubSpot, and internal datasets

Translate complex data into clear narratives and meaningful action.

Identify friction points and opportunities across customer journeys.

Monitor commercial performance and marketing effectiveness.

Conversion Rate Optimisation (CRO) :

• Lead experimentation across websites, landing pages, onboarding flows, and funnels.

Define data-driven hypotheses informed by behavioural patterns and UX best practice.

Partner with UX & Design teams to run A / B tests and implement improvements.

Champion a culture of continuous optimisation.

Marketing Delivery & Collaboration :

Produce landing pages, optimisation copy, CRO-focused assets, and in-product messaging.

Collaborate with brand and campaign teams for broader creative and channel activity.

Ensure alignment with business objectives and OKRs.

Leadership :

Line-manage and develop a Digital Marketing Officer.

Promote evidence-based decision making and experimentation.

Contribute to OKRs and strategic planning.

Applicants must have :

5+ years in growth marketing, PLG marketing, CRO, digital optimisation or product marketing.

Strong analytical capability (GA4, Looker / Data Studio, HubSpot).

Ability to interpret data and behavioural signals into actionable insights.

Experience running A / B tests, funnel analysis and UX-led optimization

Understanding of AI for PLG (guided onboarding, behavioural triggers, personalisation).

Strong cross-functional communication and influence.

Katie Bard is acting as an agency and is an equal opportunities employer