Product & Customer Marketing Specialist

Adthena; Camden Town; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading search intelligence company in the UK is looking for a Product & Customer Marketing Specialist to manage go-to-market execution and product launches. The ideal candidate will have a strong background in PPC, excellent storytelling skills, and experience in a collaborative environment. This role offers a competitive salary and the opportunity to work remote-first, embracing a growth mindset and proactive learning.

Benefits

Competitive salary and equity

Private medical insurance

Home office stipend

Flexible work arrangements

Paid volunteer days

Qualifications

• Strong domain expertise with a background in PPC agency work.
• Commercial mindset; able to balance strategic and tactical work.
• Experience in fast-paced startup or agency environments.

Responsibilities

• Manage the end-to-end go-to-market process for products.
• Track and report on post-launch metrics.
• Create sales enablement materials based on product briefs.

Skills

PPC expertise

Product marketing experience

Collaborative working style

Excellent storytelling skills

Attention to detail

Growth mindset

Tools

Google Suite

Adthena platform

Figma

Notion

Google Ads

Job description

Product & Customer Marketing Specialist – Adthena

As a key member of the marketing team, you will drive go‑to‑market execution, product launches, and sales enablement to grow Adthena’s global Search Intelligence platform.

Responsibilities

• Manage the end‑to‑end go‑to‑market process for a portfolio of products.
• Track and report on post‑launch metrics.
• Create collaterals (sales enablement slides, one‑pagers, explainer videos) based on product briefs and market research.
• Maintain a unified view of product release timelines and key milestones.
• Identify which customers will be impacted by launches and develop targeted messaging.
• Run monthly enablement training with decks, recordings and enablement materials.
• Collaborate with new business teams (AE/BDR/Agency/Growth Marketing) to enable them to sell new features or products.
• Provide collateral (one‑pagers, positioning scripts) to enhance pitches.
• Conduct market and competitor research to inform positioning.
• Stay on top of industry news and be an in‑house PPC expert.
• Contribute to thought leadership, case studies, in‑app product announcements and other marketing projects.
• Review content and contribute to the content strategy for the website and other marketing initiatives.

Qualifications

• Strong domain expertise with a background in PPC agency work.
• Product marketing experience (preferred but can be coached).
• Commercial or enablement mindset; able to balance strategic and tactical work.
• Collaborative working style with product, data, design, sales and customer success teams.
• Excellent written and visual storytelling skills.
• Attention to detail and technical accuracy in marketing materials.
• Growth mindset and proactive self‑learning.
• Experience in fast‑paced startup or agency environments.
• Proficiency in Google Suite and Gemini for content creation.
• Curiosity for AI, PPC and marketing technology trends.

Tools

• Adthena platform and product suite.
• Google Apps (Slides, Docs, Sheets) and Gemini.
• Figma for asset creation.
• Notion for collaboration.
• Google Ads, Storylane, Pendo.

Core Values

• Get Shit Done – act quickly, own challenges, find solutions.
• Freedom with Responsibility – take charge of results and recognise success.
• Deliver Remarkable Quality – exceed expectations in all work.
• Smart & Always Improving – continuously grow and improve.

Benefits

• Remote‑first – 52 % of team works fully remote.
• Competitive salary and equity.
• Private medical insurance and pension scheme.
• Home office stipend and swag.
• Paid parental leave and mental health support.
• Paid volunteer days and flexible work arrangements.
• Opportunity to work with a leading AI‑powered search intelligence platform.