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A luxury brand is seeking a dynamic Private & Business PA to support a high-profile individual. The role involves comprehensive lifestyle management, travel coordination, and ensuring seamless communication across personal and business spheres. Candidates should have 3-5 years' experience in luxury or creative sectors, along with exceptional organizational skills and a keen understanding of UHNW lifestyles. The position requires discretion, flexibility, and a genuine interest in the luxury sector.
Private & Business PA to High-Profile Luxury Brand
Location: Chelsea, West London
Contract: Full-time, permanent
Salary: £75K + bonus and benefits
We are seeking a dynamic, resourceful and impeccably presented Personal Assistant to provide seamless private and business support to a high-profile individual operating within the luxury beauty and fashion world. This is a fast-paced, multifaceted position requiring exceptional discretion, emotional intelligence, and a refined understanding of UHNW lifestyles and brand environments.
The successful candidate will have 3-5 years of experience supporting UHNW principals or senior executives, ideally within the luxury, creative, or fashion sectors. You will be adept at navigating the intersection between private life and business commitments - ensuring the Principal’s affairs are managed with precision, foresight, and absolute confidentiality.
Full lifestyle management, including complex diary scheduling, personal appointments, social engagements, and household coordination.
Wardrobe and style management – overseeing seasonal rotations, coordinating with stylists, boutiques, and luxury brands, ensuring all garments, accessories, and travel wardrobes are organised and maintained to a high standard.
Travel preparation for private trips – packing and unpacking, overseeing logistics, and liaising with travel providers, hotels, and personal contacts.
Household and property oversight – managing domestic staff, contractors, and maintenance schedules, ensuring the smooth running of multiple residences.
Personal errands and bespoke requests – from gifting and private dining reservations to cultural and wellness arrangements.
Managing personal correspondence, confidential documents, and financial administration such as expense tracking and invoice approvals.
Maintaining absolute discretion and professionalism in all personal matters.
Acting as first point of contact for the Principal’s professional network – including internal teams, brand collaborators, investors, and global partners.
Managing a highly complex diary of business meetings, events, shoots, and international travel, ensuring seamless transitions between engagements.
Coordinating international travel – flights, visas, accommodation, itineraries and ground transport – often across multiple time zones and changing schedules.
Preparing business correspondence, reports, contracts, and presentations, ensuring all materials are accurate, polished, and brand-aligned.
Meeting preparation and follow-up – including agenda setting, note taking, and action tracking to support business efficiency.
Supporting with event coordination, from private brand dinners to high-profile industry functions, product launches and fashion week schedules.
Liaising with accountants, lawyers, PR and brand management teams to ensure a smooth flow of communication and timely execution of deliverables.
Managing sensitive commercial information with utmost confidentiality.
Degree-educated, with 3–5 years’ experience supporting UHNW individuals or C-suite executives, ideally within luxury fashion, beauty or creative industries.
Confident, composed and solutions‑oriented – capable of handling pressure with poise and grace.
Exceptional organisational and multitasking skills, with a meticulous eye for detail.
Excellent written and verbal communication abilities; comfortable liaising with senior stakeholders.
Strong business acumen, financial literacy and professional judgement.
Tech‑savvy, with proficiency across MS Office, Google Suite and travel or scheduling platforms.
A genuine interest in fashion, beauty and global luxury culture.
Flexibility to travel internationally and work outside standard hours when required.
Discreet, trustworthy and aligned with the standards of a high‑profile luxury brand.