Principal Product Marketing Manager

Elysia - Battery Intelligence from Fortescue; Kidlington; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading technology company is looking for a Principal Product Marketing Manager to develop product positioning and messaging. The ideal candidate will have over 5 years of B2B software experience and excel in a startup environment. Responsibilities include managing a PMM team and executing effective marketing strategies. This role offers a hybrid working model based in Kidlington, UK.

Qualifications

• 5+ years of product marketing experience, preferably in B2B software in energy or automotive.
• Experience owning multi-segment GTM and scaling PMM teams.
• Excellent verbal and written communication skills.

Responsibilities

• Hire, onboard and coach a high-performing team of PMMs.
• Develop and manage a Product Marketing Operating Model.
• Collaborate with the commercial team for market analysis.

Skills

Product marketing experience

Communication skills

Customer-delivery obsession

GTM strategy

Education

BSc/MSc in Physics, Maths, Engineering, Chemistry, or Computer Science

Job description

Principal Product Marketing Manager

Location: Kidlington

Reports To: Head of Product

Working Conditions: Hybrid – 3 days office / 2 days WFH

Position: Permanent

Role Purpose: Elysia is looking for a Principal Product Marketing Manager with a strong execution bias to own product positioning and develop clear messaging that resonates with customers as we scale. This role is perfect for an experienced product marketer who excels in an early‑stage environment.

Job Responsibilities

• Hire, onboard and coach a high‑performing team of PMMs across Elysia’s core markets.
• Develop and manage a Product Marketing Operating Model, including market segmentation frameworks, launch playbooks and feedback processes aligned with Elysia’s Operating Model.
• Collaborate with the commercial team to drive segmentation, TAM/SAM/SOM analysis and persona development across Auto, ESS and Heavy Industry.
• Prioritize market opportunities and influence product‑road‑map decisions through rigorous research and data‑backed recommendations.
• Own market intelligence and uncover deep insights on how our customers think and act, ensuring rigorous customer discovery with actionable outcomes.
• Disseminate insights to provide context for strategic decisions.
• Own positioning and messaging playbook for Elysia’s product suite across core markets.
• Craft differentiated audience‑specific value propositions that roll up to a cohesive narrative.
• Ensure every asset, from website copy to executive keynotes, reinforces the brand promise and technical leadership.
• Run integrated launch programs that meet or exceed adoption, revenue and awareness targets.
• Partner with Growth Marketing to define funnel metrics, success criteria and experiment road maps.
• Deliver best‑in‑class sales enablement tools and training.
• Design and execute targeted ABM and co‑marketing campaigns.
• Create compelling marketing collateral that consistently defines value propositions.
• Partner with the marketing team to coordinate new product launches and integrate Elysia products within Fortescue Zero’s other offerings.

Qualifications

• 5+ years prior product marketing experience, preferably in B2B software in energy or automotive sector.
• Demonstrated success owning multi‑segment GTM and scaling PMM teams.
• Experience building a product marketing function within a startup/scale‑up environment highly preferable.
• Excellent verbal and written communication skills; ability to translate highly technical content into clear value propositions.
• Strong executive presence with experience reporting to executive/C‑level.
• Customer‑delivery obsession.
• Nice to have: Technical background (BSc/MSc Physics, Maths, Engineering, Chemistry, Computer Science).

Diversity & Inclusion

We are an equal opportunities employer. You do not need to match every listed expectation to apply for this position. We encourage the diversity of thought from all walks of life. If you have a disability or require reasonable adjustments, we are happy to discuss and support you in your application.