Principal Product Designer

Synthesia; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A forward-thinking tech company is looking for a Principal Product Designer to shape the future of its video creation platform. This role will lead design vision and foster collaboration between product managers and engineers. Ideal candidates will have 8+ years of experience in SaaS design, a strong portfolio, and a deep empathy for users. Join a dynamic team that values creativity and innovation in an exciting work environment.

Benefits

Competitive salary

Stock options

Remote-friendly environment

25 days of annual leave

Paid parental leave

Qualifications

• 8 years of experience designing experiences for SaaS tools.
• A strong portfolio demonstrating systems thinking and interaction design.
• Experience with creation tools balancing power with usability.

Responsibilities

• Lead the design vision for new agentic video experiences.
• Work closely with PMs, engineers, and researchers.
• Define new interaction paradigms for AI-led voice interfaces.

Skills

Designing end-to-end experiences

Strong visual design craft

Storytelling skills

SaaS tools experience

Collaboration with PMs and engineers

User empathy

Bias toward action

Job description

tl;dr: Were looking for Principal Product Designers to shape our core video creation capabilities & new product areas at the intersection of agents voice and video.

Welcome to the Video-First World

From your everyday PowerPoint presentations to Hollywood movies AI is transforming the way we create and consume content. Today people want to watch and listen not read both at home and at work.

Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because high-quality video production remains complex and challenging to scale until now.

Meet Synthesia

Were on a mission to make video easy for everyone. Born in an AI lab our AI video communications platform simplifies the entire video production process making it easy for everyone regardless of skill level to create collaborate and share high-quality videos. Whether its for delivering essential training to employees and customers or marketing products and services Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently.

Were trusted by leading brands such as Heineken Zoom Xerox McDonalds and more. Read stories from happy customers and what 2200 people say on G2.

In February 2024 G2 named us as the fastest growing company in the world. Today were at a $2.1bn valuation and we recently raised our Series D. This brings our total funding to over $330M from top-tier investors including Accel Nvidia Kleiner Perkins Google and top founders and operators including Stripe Datadog Miro Webflow and Facebook.

About the Role

As a Principal Product Designer at Synthesia youll have the opportunity to shape and define new product areas. We have multiple roles open : one focused on agent and real-time experiences and another on our core video creation capabilities.

What Youll Be Working On

Were exploring new frontiers in video interaction and creation. As a Principal Product Designer youll have the opportunity to work on one of two key areas : designing intelligent real-time agent experiences or advancing our core video creation capabilities. Depending on your focus you might be shaping how virtual agents guide and respond to users in real time or reimagining the tools and workflows that empower users to create high-quality videos with ease.

This is a new paradigm in how people consume and interact with video content and were building the UX from the ground up. Youll be designing the experience layer of intelligent voice-first video agents that feel more like Zoom calls with an expert than pre-recorded content.

This is a space with no best practices and lots of open questions :

• What does a good conversational UX look like in a semi-scripted video experience
• How do you help users build these experiences without overwhelming them
• How do we signal interactivity guide behavior and still create something magical

This role sits at the intersection of interaction design systems thinking and bleeding-edge AI. Youll be part of the core team defining how our users design deploy and experience many types of videos whether thats for sales training or support.

Responsibilities

• Lead the design vision for our new agentic video experience or core video creation capabilities from ideation through to shipped MVP and beyond.
• Work closely with PMs engineers researchers and other designers to turn complex user needs into intuitive powerful UX.
• Define new interaction paradigms for AI-led voice interfaces with dynamic branching knowledge integration and visual storytelling.
• Extend (or challenge) existing patterns in our editor to support new flows like decision trees prompt design and scene logic.
• Shape foundational UX questions like : how do you make a scene agentic How do you blend scripted video with real-time interactivity
• Contribute to our broader product strategy by championing design thinking and user needs across the team.
• Champion a culture of design excellence and continuous improvement at the organizational level.
• Drive cross-functional collaboration to elevate design quality and consistency throughout the product.
• Influence and evolve our design processes ensuring best practices are adopted across teams.

Requirements

• 8 years of experience designing end-to-end experiences for SaaS tools or complex web products.
• A strong portfolio that demonstrates systems thinking interaction design and an ability to bring clarity to ambiguous problem spaces.
• Strong visual design craft and storytelling skills.
• Experience designing creation tools or platforms you know how to balance power with usability and make sophisticated tools feel intuitive.
• Strong product intuition and a collaborative spirit. Youre comfortable proposing bold ideas and iterating quickly with PMs and engineers.
• A deep empathy for users and a drive to make novel technologies feel approachable and useful.
• A bias toward action - we move fast test ideas quickly and ship iteratively.

Designers who bring the following will stand out :

• Experience with AI / LLM-powered interfaces or conversational UI
• Interest in motion design and interactive prototyping
• Experience building design systems or working with visual branching logic

Our Values

• Put the Customer First
• Own it & Go Direct
• Be Fast & Experimental
• Make the Journey Fun

You can read more about this in our public Notion page.

Benefits

• A very competitive salary stock options in our fast growing Series D start-up.
• A remote-friendly environment for team members in Europe. Youll also have the options to work from one of our offices in London Copenhagen Amsterdam or Munich if you choose.
• 25 days of annual leave public holidays in the country where you are based.
• Regular socials.
• Paid parental leave.
• A generous referral scheme.
• A huge opportunity for career growth as youll help shape a market-defining product.