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xdesign is seeking a Principal Engineer for a Forward Deployed role in the UK, based in Edinburgh or London. You will work directly with client teams to turn emerging technology into production-ready outcomes, staying hands-on and close to the problem while mentoring others and driving practical delivery.
You'll combine broad engineering capability with deep expertise, acting as a trusted technical partner who can transfer knowledge, challenge assumptions, and guide teams through AI-enabled
UK-based | Edinburgh or London | Approximately 1 day per week
Build the future, in the real world.
We're looking for a Principal Engineer to join us in a Forward Deployed role - working directly with teams to turn emerging technology and platform capabilities into real, production-ready outcomes.
This isn't a role where you sit on the sidelines writing recommendations. You'll get close to the problem, work alongside the people experiencing it, build the solution, and help them become self-sufficient.
You'll combine deep engineering expertise with strong consulting skills, curiosity and a practical bias towards delivery.
We're looking for a T-shaped Principal Engineer : broad engineering capability across the full stack, with deep expertise in at least one relevant area.
AI isn't a side skill here. We expect our Principal Engineers to be fluent in using AI to accelerate engineering while understanding where it can fail.
That means knowing how to give AI the right context, choosing the right tools, reviewing AI-generated work critically, and building the guardrails, evaluations and quality controls needed for production systems.
You'll also help the teams you work with become more capable and confident in using AI themselves.
You're probably not the person who wants to introduce seven new technologies just because they're interesting.
You're the person who walks into a complex environment, works out what actually matters, removes unnecessary complexity and builds something that makes a measurable difference.
You're comfortable saying "this isn't really a technical problem" when it isn't. You can challenge senior stakeholders without ego, change your mind when the evidence changes, and make decisions without needing everything perfectly defined.
Most importantly, you enjoy working with people. You build trust quickly, get close to the problem and leave teams stronger than you found them.
Location: UK-based, with the ability to attend Edinburgh or London approximately one day per week.
Start: We're targeting January 2027 , with flexibility to discuss an earlier start where appropriate.
If you're a Principal Engineer who wants to stay close to the technology while working directly on meaningful problems with real teams, we'd love to hear from you.
We trust people to do their best work. That means flexibility over rigid rules, impact over activity, and real investment in your growth both professionally and personally. You'll be part of a supportive, and friendly culture, surrounded by smart, curious people who care deeply about what they do.
We offer flexible working, including hybrid and remote options. Our office hubs are located in Edinburgh, Leeds, Manchester, London and Bulgaria, with occasional travel to client sites or CreateFuture offices when needed.
We trust you to manage your time balancing collaboration with client time and focused work. What matters is the impact you have, not how busy you look.
We try to keep our hiring process clear, fair and respectful of your time. We aim to get back to everyone who applies and we will be upfront about where you are in the process.
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