Principal Analyst - Product

GWI; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global consumer research firm is seeking a Principal Analyst to lead measurement and interpretation of product usage data. This role involves defining analytics strategies, developing frameworks, and delivering actionable insights for product decisions. The ideal candidate will have extensive experience in analytics leadership, strong technical skills in SQL, and excellent communication abilities. The position offers a hybrid work model, generous leave, and a commitment to employee well-being.

Benefits

25 days annual leave

Health cash plan

4% pension plan matching

Flexitime

Early Friday finishes

Work-from-anywhere options

Enhanced parental leave

Career development opportunities

Qualifications

• Extensive experience in analytics leadership and connecting data insights to business strategy.
• Experience designing scalable analytics frameworks and creating actionable dashboards and reports.
• Excellent communication skills and influencing skills at senior level.
• Strong technical skills in SQL and data visualization tools.

Responsibilities

• Lead how GWI measures, interprets, and acts on product usage and dataset performance data.
• Define the analytics strategy and develop frameworks and tools.
• Deliver insights that influence product roadmap decisions and commercial outcomes.

Skills

Analytics leadership

Data insights connection

Scalable analytics frameworks

Actionable dashboards

SQL

Data visualisation tools

Excellent communication

Influencing skills

Job description

Location: London

Office requirement: Hybrid 1x per week

Employment type: Permanent

At GWI we are always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Principal Analyst to play a key role in our Product Team in London. If that’s you and making a difference gets you out of bed in the morning keep reading. It could be the start of something well extraordinary.

Sounds great what will I be doing

As our Principal Analyst you’ll lead on how GWI measures, interprets and acts on product usage and dataset performance data. The Principal Analyst will define the analytics strategy, develop frameworks and tools, and deliver insights that directly influence product roadmap decisions, adoption strategies and commercial outcomes.

It’s also fun; shaking things up is what working for a growing company is all about, so you’ll need to be flexible, comfortable with continuous change and working in a high‑tempo environment as we grow.

What do I need to bring with me

You’ll need to be able to demonstrate the core skills this role requires. You don’t have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

• Extensive experience in analytics leadership and connecting data insights to business strategy
• Experience designing scalable analytics frameworks and creating actionable dashboards and reports
• Excellent communication skills and influencing skills at senior level
• Strong technical skills in SQL and data visualisation tools
• Equally important is attitude – we want people who think big (to make an impact), ask why (to find a better way) and show respect (to everyone at every level, all the time). Those are our values exemplified by our leadership team and they’re a big part of what we’re looking for in you.

Interview steps

• Preliminary phone call with the Talent Team (no video required)
• First video interview with the hiring managers
• Second (and final) video interview with the hiring panel, often including a presentation followed by a values conversation with members of the wider GWI community.

Don’t be alarmed if there are other stages in the process; it’s all part of the plan for some of our roles.

What exactly is GWI

GWI is modernised consumer research; global on-demand and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage and social media habits.

With data representing the views of nearly 3 billion people across 52 countries, GWI has become the go‑to for agencies, brands and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

Whats in it for me

You’ll do the sort of work that got you excited about your career in the first place – not as a cog in a machine but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

• Tons of days off: 25 days annual leave, Xmas office closures
• More than a great salary: Health cash plan, 4% pension plan matching
• Great work‑life balance: Flexitime, early Friday finishes, work‑from‑anywhere options
• Family‑focused flexibility: Carer days, enhanced parental leave, health cash plan for your family
• A commitment to YOU: Accredited learning programs, a commitment to mental and physical health, reward and recognition programmes, career development opportunities
• A commitment to the community: DE&I committee, volunteer options, 100% donation matching, payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business why we strive to make our offices – and our teams – as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is GWI is a place where you can genuinely feel at home, express yourself and make your mark – whoever you are.

As a Disability Confident employer we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from under‑represented and marginalized communities, to join our team.