Press Officer

Asda; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in the UK is seeking a Press Officer to manage its consumer press office. The role includes developing news stories, handling journalist requests, and liaising with influencers. Ideal candidates will have 2-3 years of consumer PR experience and excellent copywriting skills. This position offers competitive salary and an excellent benefits package, with hybrid work arrangements.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount

Free access to wellbeing services

Excellent parental leave policies

Qualifications

• Minimum 2-3 years PR experience in consumer PR, ideally with consumer press office experience.
• Ability to create engaging product and news stories.
• Experience in reporting and measurement.

Responsibilities

• Manage press office for Asda Brand and develop proactive news stories.
• Handle journalist requests relating to food and drink.
• Develop relationships with wine critics and influencers.

Skills

PR experience in consumer PR

Excellent copywriting skills

Reporting and measurement experience

Job description

Job Title: Press Officer

Location: Asda House

Employment Type: Full time

Contract Type: Fixed Term

Hours Per Week: 37.5

Salary: Competitive salary plus benefits.

Category: Public Relations and Communications

Closing Date: 8 December 2025

Do you have a background in consumer PR, a love of food and drink and are looking for an opportunity to work in the consumer press office of one of Britain's most loved supermarkets? We are currently recruiting for in our Press Office for a 3 month Fixed Term Contract

Your Role

You will be on the frontline of Asda Brand's consumer press office – being the first port of call for consumer journalists. You will develop and manage a calendar of regular, proactive news stories to promote Asda's offering across food, drink and services throughout the year.

You will manage all reactive journalist requests relating to food and drink product – sharing information and managing sample requests as required, with the support of our retained consumer agency

You will be a natural storyteller with an eye for what makes the news, with strong journalist contacts across the consumer media.

You will have a finger on the pulse, being across the news agenda and monitoring and sharing opportunities to react which feel relevant to the Asda brand and in-keeping with our tone of voice.

Your communication and writing skills will be second to none, with the ability to write and pitch product news and stories with creativity and flair.

You will play a key role in the development and execution of our seasonal wine events, managing relationships with key wine critics and influencers.

You will take responsibility for all press office coverage tracking and reporting with the support of the team to ensure all activity has clear measurement processes in place.

You will work closely with the social team to identify relevant influencers for us to work with to further amplify our activity.

About You

• You will have a minimum 2-3 years PR experience in consumer PR – ideally with experience working within a consumer press office (agency or in house)
• Excellent copywriting skills and ability to identify and create engaging product and news stories
• Reporting and measurement experience

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves