PR Manager

Stella McCartney Ltd; Camden Town; On-site; GBP 60,000 - 90,000; Full time

Job summary

A luxury fashion brand in Camden Town is seeking a Head of PR to oversee all public relations activities. The ideal candidate will have extensive experience in luxury fashion, strong leadership skills, and a proven track record in crisis management and brand positioning. This role offers various benefits, including a generous discount on products and flexible working hours.

Benefits

Up to 50% discount on products

Matched pension contribution up to 6%

Extensive private medical and critical illness insurance

25 days annual leave + 1 day of birthday leave

Flexible working/core hours

Qualifications

• Proven experience as a Head of PR or in a senior PR role within luxury fashion.
• Extensive media contacts in fashion and lifestyle sectors.
• Success in developing PR campaigns that enhance brand awareness.

Responsibilities

• Develop and execute PR strategies with the Global Communications Director.
• Build relationships with media and influencers.
• Manage crises and safeguard brand reputation.

Skills

Leadership skills

Crisis management

Communication skills

Networking in fashion

Project management

Tools

Office 365

Microsoft Office

Job description

Reporting into the Global Communications Director, the Head of PR – UK will lead and oversee all public relations activities within the region, ensuring the brand’s image, messaging, and communication strategies are executed flawlessly. With three direct reports, this role requires strong leadership skills and the ability to foster a collaborative, results‑driven PR team.

Responsibilities

• Partner with the Global Communications Director to develop and execute comprehensive PR strategies aligned with the brand’s overall vision and business goals, ensuring brand positioning and messaging consistency across all media channels.
• Build and maintain strong relationships with key media outlets, journalists, and influencers to secure favourable coverage and features for the brand’s products, events, and initiatives.
• Serve as the primary point of contact for handling PR crises and sensitive issues, and develop and implement crisis communication plans to safeguard the brand’s reputation.
• Increase the brand’s visibility and awareness through strategic PR campaigns, partnerships, and collaborations.
• Partner with the Head of Events to execute exclusive press events, product launches, and fashion shows.
• Position Founder as a pioneer and thought leader by securing high‑profile speaking engagements and media opportunities.
• Oversee the PR budget, ensuring optimal allocation of resources to achieve maximum ROI and PR objectives.
• Act as the point of contact for the global PR team and external agencies for all projects and launches.
• Track and measure the effectiveness of PR campaigns, providing actionable insights to improve future strategies.
• Lead and mentor a team of PR professionals, conducting regular performance evaluations and identifying professional growth opportunities.
• Collaborate closely with marketing, retail, creative and design teams to ensure integrated communication efforts.
• Maintain strong relationships with the brand’s sustainability partners to ensure successful innovation launches and sustained press coverage aligned with brand values.

Qualifications

• Proven experience as a Head of PR or senior PR role within the luxury fashion industry.
• Extensive network of media contacts and influencers in fashion and lifestyle sectors.
• Demonstrated success in developing and executing PR campaigns that drive brand awareness and business growth.
• Ability to thrive in a fast‑paced, dynamic environment while managing multiple projects.
• Strong leadership and people‑management skills, with a track record of building high‑performing teams.
• Exceptional crisis‑management skills and diplomacy.
• Excellent written and verbal communication skills, including presentation abilities.
• A passion for the luxury fashion industry and sustainability.
• Proficiency in Office 365 and Microsoft Office.
• Understanding of Fashion GPS/Launch metrics is a plus.

Benefits

• Up to 50% discount on Stella McCartney products.
• Matched pension contribution up to 6%.
• Extensive private medical and critical illness insurance, plus life assurance.
• Annual health screening.
• 25 days annual leave (excluding Bank Holidays) + 1 day of birthday leave.
• Flexible working/core hours.
• Enhanced maternity/paternity packages.
• Matched “Give as You Earn” charity scheme.
• Discounted gym and fitness memberships (ClassPass).
• Health cash plan.
• Physical and mental wellbeing support services.
• Employee referral bonus.
• Optional paid benefits: season ticket loan, cycle‑to‑work and tech schemes, travel and dental insurance.

We welcome people with disabilities and endeavour to make reasonable adjustments. If you require such adjustments, please let us know within 48 hours of your interview.

When attaching your CV or work examples it is essential that you name your files to include your name – for example “joe_bloggs_cv.docx”. Files must be less than 4 MB and may be in the following formats: txt, pdf, doc, docx, rtf, jpg, jpeg, png.

At Stella McCartney, we are bold and committed to inclusive fashion. Our strategy puts diversity, equity and inclusion at the centre of everything we do, creating a workplace where diverse voices are respected, heard and empowered.