PR & Communications Manager (B2B)

St John Ambulance; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading charity organization in the UK is looking for a skilled PR & Communications Manager (B2B) to lead the planning and execution of PR activities that promote their workplace training and first aid supplies. This role is pivotal in enhancing brand visibility, credibility, and driving demand among business audiences through effective storytelling and media engagement. Candidates should possess a degree in a relevant field and have a proven track record in PR strategy development and campaign execution.

Benefits

Competitive salary and pension scheme

33 days holiday (inclusive of bank holidays)

Flexible working

Health and Wellbeing portal access

Discount programs

Qualifications

• Proven experience delivering PR and communications activity for a brand or agency.
• Evidence of continuing professional development in PR or related fields.
• Demonstrable experience planning and executing PR campaigns.

Responsibilities

• Develop a proactive B2B PR plan aligned with commercial objectives.
• Build relationships with journalists and trade media for coverage.
• Integrate PR activity with Enterprise campaigns and product launches.
• Collaborate with digital and SEO teams for content optimisation.
• Produce audience-focused PR materials showcasing expertise.
• Support day-to-day press office activities.

Skills

PR strategy development

Media relations

Campaign planning

Content creation

Education

Degree in PR, Communications, Journalism, Marketing or related field

Job description

PR & Communications Manager (B2B)

Hybrid

Full Time/Permanent

Closing Date: 11 January 2026

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

Job Summary

The PR & Communications Manager (B2B) will lead the planning and delivery of proactive PR and communications activity that strengthens awareness and reputation of St John Ambulance’s workplace training and first aid supplies. This role plays a key part in driving brand visibility, credibility and demand among business audiences through effective storytelling, media engagement and campaign support.

Reporting to the Senior Communications Manager, you will work closely with colleagues in Trade & Campaigns, CRM and eCommerce to ensure PR activity is aligned with commercial priorities and the wider trade and campaigns plan. From crafting media stories and press releases to managing agency partners and identifying opportunities for new course and product launches, you’ll help ensure St John Ambulance’s voice is heard across key sectors and industry media.

While focused on driving St John Ambulance’s commercial growth, the role also supports our wider charitable mission of putting the power of first aid in everyone’s hands.

About You

You will be educated to degree level (or equivalent experience) in PR, Communications, Journalism, Marketing or a related field, demonstrate evidence of continuing professional development (eg. attending workshops, gaining short-course certificates, or maintaining professional body CPD requirements), a proven experience delivering PR and communications activity for a brand, organisation, agency or equivalent and demonstrable experience planning and executing PR campaigns that support commercial, brand or marketing objectives.

About the Role

• PR Strategy & Planning: Develop and deliver a proactive B2B PR plan that raises awareness of St John Ambulance’s Enterprise activity, aligned with commercial objectives and campaigns.
• Media Relations: Build and maintain strong relationships with journalists and trade media in key sectors (e.g. H&S, HR construction, education, healthcare, manufacturing, retail) to secure positive, high-impact coverage.
• Campaign Integration: Work with the Trade & Campaigns Planning Manager to ensure PR activity supports and amplifies Enterprise campaigns, new course or product launches, and major partnerships.
• Digital PR & SEO Integration: Collaborate with digital and SEO colleagues to optimise PR content, strengthen backlinks and referral traffic, and measure the impact of digital PR on engagement and search visibility.
• Content & Storytelling: Produce engaging, audience‑focused PR materials – including press releases, case studies and thought‑leadership – that showcase St John Ambulance’s expertise and social impact.
• Press Office Support: Support day‑to‑day press office activity, responding to enquiries and supporting the drafting of reactive statements to protect reputation.

Please see the job description for more detail (this can be viewed on our website or once you click apply).

Application Guidance

If you are a current St John Ambulance employee, please apply here: Click here.

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below.

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Safeguarding and Recruitment

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre‑employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.