PR Account Manager

Better Days Recruitment Ltd; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment agency in the United Kingdom seeks a PR Account Manager to lead media strategies and client service. The ideal candidate will have B2B PR experience, outstanding copywriting skills, and a creative approach to campaigns. This position offers opportunities for progress into a senior role as the company grows.

Qualifications

• B2B PR experience in a busy agency environment.
• Outstanding copywriting skills for press releases and digital content.
• Creative approach to campaigns and proactive in securing media placements.

Responsibilities

• Devise media strategies with a creative approach.
• Generate interesting story angles to secure coverage.
• Monitor and evaluate PR campaigns.

Skills

B2B PR experience in a busy agency environment

Outstanding copywriting skills

Creative approach to campaigns

Strong understanding of social media platforms

Job description

Our award winning client is looking for a PR Account Manager who can lead smart media strategies, to join their team.

You ll be the driving force behind media coverage, campaign planning and client service, working closely with the PR team to deliver integrated PR that performs across press, social and digital platforms.

This would suit someone who is a strong communicator, passionate about all things PR and thrives within a fast paced environment. There is opportunity to progress into a Senior position as the company grows.

Key responsibilities:

• Devise media strategies with a creative approach and digital emphasis
• Generate interesting story angles to secure coverage
• Serve media to the highest possible standard on behalf of clients
• Nurture and build relationships with media, industry associations, partners and influencers
• Monitor the news agenda on a trade, regional and national level, ensuring reactive opportunities are seized and optimised on behalf of clients
• Distribute materials to target media using contacts, as well as media databases
• Sell-in PR stories to target media, including national and broadcast media; identify opportunities to cross-sell pitches to journalists on behalf of other clients
• Monitor and evaluate PR campaigns. Report with confidence internally and to client
• Provide support in preparing new business proposals and attend pitch presentations with the team

Key skills and experience:

Essential

• B2B PR experience in a busy agency environment
• Outstanding copywriting skills for press releases, articles and digital content
• Creative approach to campaigns, proactive in securing media placements and working with influencers and partners
• Strong understanding of social media platforms

Advantageous

• Knowledge or understanding of online PR and securing links to high-ranking media sites
• Experience of writing content with search in mind and/or working with SEO teams