PR Account Manager

Better Days Recruitment Ltd; Burgess Hill; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic recruitment agency in the United Kingdom is seeking a PR Account Manager to lead innovative media strategies. The ideal candidate will have B2B PR experience, outstanding copywriting skills, and a creative approach to securing media placements. This role involves working closely with clients and the PR team to deliver high-impact campaigns across various platforms. Opportunities for progression into senior positions are available as the agency expands.

Qualifications

• Experience in a busy PR agency environment.
• Ability to create effective media strategies.
• Understanding of social media and digital platforms.

Responsibilities

• Devise media strategies with a digital emphasis.
• Generate interesting story angles for media coverage.
• Build relationships with media and influencers.
• Monitor news agendas for reactive opportunities.
• Evaluate PR campaigns and report effectively.
• Support in preparing new business proposals.

Skills

B2B PR experience

Outstanding copywriting skills

Creative approach to campaigns

Strong understanding of social media

Job description

Our award winning client is looking for a PR Account Manager who can lead smart media strategies, to join their team.

You’ll be the driving force behind media coverage, campaign planning and client service, working closely with the PR team to deliver integrated PR that performs across press, social and digital platforms.

This would suit someone who is a strong communicator, passionate about all things PR and thrives within a fast paced environment. There is opportunity to progress into a Senior position as the company grows.

Key responsibilities

• Devise media strategies with a creative approach and digital emphasis
• Generate interesting story angles to secure coverage
• Serve media to the highest possible standard on behalf of clients
• Nurture and build relationships with media, industry associations, partners and influencers
• Monitor the news agenda on a trade, regional and national level, ensuring reactive opportunities are seized and optimised on behalf of clients
• Distribute materials to target media using contacts, as well as media databases
• Sell‑in PR stories to target media, including national and broadcast media; identify opportunities to cross‑sell pitches to journalists on behalf of other clients
• Monitor and evaluate PR campaigns. Report with confidence internally and to client
• Provide support in preparing new business proposals and attend pitch presentations with the team

Key skills and experience

Essential

• B2B PR experience in a busy agency environment
• Outstanding copywriting skills for press releases, articles and digital content
• Creative approach to campaigns, proactive in securing media placements and working with influencers and partners
• Strong understanding of social media platforms

Advantageous

• Knowledge or understanding of online PR and securing links to high‑ranking media sites
• Experience of writing content with search in mind and / or working with SEO teams