PR Account Manager

Digital Glue Ltd; Birmingham; On-site; GBP 35,000 - 45,000; Full time

Job summary

A dynamic PR agency in Birmingham is seeking a talented PR Account Manager to take full ownership of client accounts. The role requires strong copywriting skills, an understanding of digital PR, and the ability to lead campaigns from strategy to execution. The ideal candidate will build media relationships and continuously measure and improve campaign performance, all while delivering client-ready work. Apply now with your CV and a brief note on your suitability for the role.

Qualifications

• Experience managing digital PR accounts within an agency.
• Ability to adapt tone and messaging across various formats.
• Understanding of campaign success measurement.

Responsibilities

• Lead day-to-day delivery of client accounts.
• Manage PR and social campaigns from strategy to execution.
• Build and maintain media relationships for coverage.

Skills

Digital PR management

Strong copywriting

Performance measurement

Strategic development

Independent work

Media trends awareness

Proactive problem-solving

Clear communication

Job description

Are you a talented PR professional ready to make more impact?

Join Digital Glue and take your career to the next level, working on campaigns that deliver real impact for ambitious brands.

We’re looking for an experienced PR Account Manager – someone who can take full ownership of their client accounts, build strong media relationships, and confidently lead campaigns from planning through to delivery.

What you’ll be doing:

• Taking full ownership of your client accounts – leading day-to-day delivery, managing expectations, and driving success
• Leading PR and social campaigns from strategy to execution, working closely with our team to deliver great results
• Owning the tone of voice for your clients and ensuring messaging is consistent and engaging across all written content
• Building strong media and influencer relationships to secure high-quality coverage
• Evaluating performance and adapting strategies to hit client goals
• Writing clear, compelling copy across multiple formats – including press releases, feature articles, thought leadership, blogs, website copy, and social content
• Maintaining high standards – every piece of work should be client-ready and aligned to the brief
• Providing excellent service that builds trust and long-term client relationships
• Supporting new business pitches and identifying opportunities to grow existing accounts

Does this sound like you?

• You have previous experience managing digital PR accounts within an agency environment
• You have strong copywriting skills and can adapt tone and messaging across different formats – from press releases and articles to blogs, social posts, emails, and websites
• You understand how to measure the success of campaigns and use insights to improve performance
• You can spot the right opportunities and develop smart strategies aligned with client goals
• You’re confident working independently and taking ownership of your client accounts
• You stay up to date with media and industry trends – and know how to make them work for clients
• You take a proactive approach to problem-solving, always looking for ways to add value
• You communicate with clarity and confidence – both in writing and in person

Ready to bring your experience to a team that values creativity, initiative and results?

Apply now, with your CV and a short note about why this role’s right for you.